 Digital PR combines traditional PR with content marketing, social media and search engine optimization  Converts static news into conversations by.

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Presentation transcript:

 Digital PR combines traditional PR with content marketing, social media and search engine optimization  Converts static news into conversations by bypassing media to speak directly to your target audience  News can be spread further, faster and more specifically to the target audience

 News can be shared exponentially  Helps creating a DIALOGUE

 Repurpose existing content into fresh content  Press release can be converted into Slideshare presentation, blog post, LinkedIn news update, a post on relevant trade publications Facebook page, an editorial opinion article for the local newspaper’s website

 Turn the Press release into a blog post that connects the news to an engaging viewpoint  Find out ways to take an offline PR campaign to social

Repurpose + add value = content marketing

 Integrate search keywords to expose your news to those who are searching for similar content

Difference between Digital PR and Digital Marketing

Difference between Digital marketing and social media marketing

TWO FACES OF PR

 Both achieve same PR objectives, only how they do it will differ  Digital PR agency has a lot more channels in its toolbox. They have the ability to leverage websites, blogs and other online placements to deliver real time messages across an increasingly sophisticated array of global. Web based channels

 Traditional PR is often a one way conversation in which the brand presents key messages for consumption by core audiences. But digital PR specializes in creating two-way conversations and authentic dialogue with audiences, generating exciting opportunities for brand interaction and customer engagement

A digital PR agency has the ability to give clients exposure across a range of online and offline locations- essentially anywhere today’s audiences consume key messaging. From Online media placements to social media engagement, a digital PR agency delivers outcomes that extend beyond the limitations of a traditional PR

 SEO  CONTENT  SOCIAL

WHO OWNS SOCIAL MEDIA/ DIGITAL MARKETING/ WEBSITE CREATION