1 Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager VolunteerMatch Webinar

Before 2

Now 3 What are they saying?

They’re spreading the news. 4 They’re sharing their experiences and talking about the things they care about.

What can you say? 5 Point people to blog posts, programs, or other things of interest Answer Questions / Provide Support News and Updates

But they’re not just talking. 6

7 Social media can be a place for giving and receiving.  information  support  laughs  free stuff  special offers  training  resources  promotions  information  support  laughs  free stuff  special offers  training  resources  promotions

Delicious.com 8 Delicious.com lets you create a library of content that is accessible by anyone, from anywhere. Go>> Use tags to organize your bookmarks. Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated.

Facebook: Pages vs. Groups 9  “Like” a Page (pages have fans)  Page administrators do not reveal their identities  Can have “applications”  Indexed by search engines for increased visibility  Can send updates to all of your fans, regardless of #  Minimal member control  “Like” a Page (pages have fans)  Page administrators do not reveal their identities  Can have “applications”  Indexed by search engines for increased visibility  Can send updates to all of your fans, regardless of #  Minimal member control  “Join” a group (groups have members)  Group creators and administrators reveal their identities  Can’t have “applications”  Not indexed by search engines to maintain privacy  Can send updates to members if less than 5,000  Maximum member control – members can be approved  “Join” a group (groups have members)  Group creators and administrators reveal their identities  Can’t have “applications”  Not indexed by search engines to maintain privacy  Can send updates to members if less than 5,000  Maximum member control – members can be approved

Facebook: The Status Update 10

What enters the “feed”?  Posting a link  Starting a discussion  Posting a new video or picture  Creating an Event  Posting a link  Starting a discussion  Posting a new video or picture  Creating an Event

 Shows in your status stream that you added a new Event  You can invite all of your “fans”  People can RSVP, and it’ll show in their status stream  Attendees can post pictures and videos of the event Facebook >> Benefits of Using Facebook Events

Facebook: Best Practices 13  Pay attention to your audience – what do they respond to?  Adapt your language for the medium  Make your updates relevant to audience and time.  Space out your updates – avoid cramming too much information.  Use images or video to pique interest  Post as often as you can, and as much as your audience likes  Pay attention to your audience – what do they respond to?  Adapt your language for the medium  Make your updates relevant to audience and time.  Space out your updates – avoid cramming too much information.  Use images or video to pique interest  Post as often as you can, and as much as your audience likes California State Library San Jose Public Library Southern California Library Literacy Network

YouTube: Communication Made Easy “How to Sign Out” “How to Clean Books” La Puente Library uses YouTube to introduce the community to the various programs the library operates, including its volunteer program.  Videos like these can be a fairly low-cost productions.  Creating engaging content will help your patrons, volunteers, and your community connect with your work.  Videos like these can be a fairly low-cost productions.  Creating engaging content will help your patrons, volunteers, and your community connect with your work.

 Spread the word about events, program updates, or volunteer opportunities  See what people are saying about your branch or programs  Organize volunteers or groups with a ‘#’ to keep them informed of important updates, events, or ways to help out  Hear from patrons and learn their wants, needs, and gripes  Provide the service that you do in new mediums  Spread the word about events, program updates, or volunteer opportunities  See what people are saying about your branch or programs  Organize volunteers or groups with a ‘#’ to keep them informed of important updates, events, or ways to help out  Hear from patrons and learn their wants, needs, and gripes  Provide the service that you do in new mediums Uses of Twitter

Twitter = say hi, reply to, call out to # = group tweets into a category or thread # = group tweets into a category or thread or etc. = shortened URLs. or etc. = shortened URLs. RT = retweet

Bringing It All Together: Transforming Life After Ning Community Twitter Facebook YouTube

How do you benefit? 18 Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.

Social Media on CaliforniaLibraries.VolunteerMatch  Share your opportunities with AddThis 19

What’s getting shared? 20 * Based on all shares from May 2009 – June 2010

How People Are Sharing 21

22 Question Time!

23 Thanks for attending! Contact me: Victoria Pacchiana, Online Communications 415 – 241 – 6884 Contact Maura Koehler-Hanlon, Client Relations Manager 415 – 554 – 8982 Resources: Check out some great blogs and guides on using social media: Download our Getting Started with Social Media Guides: Resources: Check out some great blogs and guides on using social media: Download our Getting Started with Social Media Guides: