“Good Food, Good Life” Presented by: Ashley Thompson Brady Boese Brandee Birkeland Julie Laufer A93643F570F91B&playnext=1&playnext_from=PL&index=16

Agenda History – Brady Boese Industry Analysis – Julie Laufer Competitive Analysis – Ashley Thompson SWOT Analysis – Brandee Birkeland Global Key Issues –Brady Boese Recommendations – Brandee Birkeland Conclusion – Brady Boese

History Founded - Henri Nestle – 1866 Headquarters – Vevey, Switzerland Started out with milk-based baby food Product line

Industry Analysis Food and Beverage Processing Future Trends Food Safety

Competitive Anaylsis The Hershey Company Mars Incorporated Cadbury plc

The Hershey Company Founded – 1894 ◦ Milton S. Hershey Headquarters – Hershey, Pennsylvania Main Products: ◦ Hershey Kisses ◦ Mr. Goodbar ◦ Hershey Syrup ◦ Hershey Chocolate Chips ◦ Krackel Bar

Mars Incorporated Founded – 1911 ◦ Frank C. Mars Headquarters – Tacoma, Washington Main Products: ◦ Snickers ◦ Dove ◦ Twix ◦ Mars Bar ◦ Milky Way ◦ M&Ms

Cadbury plc Founded – 1889 ◦ Richard and George Cadbury Headquarters – London, England Main Products: ◦ Cadbury Eggs ◦ Twisted Bar

GRAPH

SWOT Analysis Strengths ◦ Support from its parent company ◦ Innovation ◦ Strong brand image Weaknesses ◦ Small revenue from chocolate ◦ Current economy ◦ Supply Chain

SWOT Analysis Opportunities ◦ Expansion ◦ Variety of product offerings ◦ Global hub Threats ◦ Competition ◦ Consumer’s trends ◦ Product recalls

Global Key Issues Domestic and International Operations Production Market Labor Bottled Water

Recommendations Short-term ◦ Expand product line ◦ Awareness of health issues ◦ Re-introduce the breakfast bar Long-term ◦ “Go Green” ◦ Decentralized structure

Conclusion Leader in the food processing industry Strong innovation techniques Financially stable company Various product line to avoid setbacks