Today I will: Take notes with the intent of learning the seven functions of marketing So I can: Identify the 7 functions using real life examples I will know I’m successful when: I am able to see how the 7 functions are present and integral to all businesses. You need text books today Read pages 8-9. Write down “notes” from reading When finished, close your book.

The seven functions of marketing all work toward one goal, achieving the Marketing Concept: satisfying a customer’s needs and wants while making a profit These functions are applied every time – they are the practice of marketing – whether it be a large corporation or a small, independent business

Channel Management – getting product to customers in the best way possible Marketing Information Management – gathering and using customer information to improve business decisions Market Planning – development of a market plan to reach different types of customers. Pricing – deciding how much a product or service will cost the customer Product/Service Management – design, create, improve or maintain a product toward what the consumer wants or need. Promotion – communications to inform, persuade and remind consumers of a product’s benefit and encourage them to buy it Selling – direct contact with potential customers to determine and satisfy their needs

Assignment: Work in table groups As you work through this, recall the neighborhood lemonade stand Corresponding to the diagram of table numbers above, each table is assigned one of the seven functions (individuals from table 8 choose whichever function you want). Brainstorm and as a table come up and write down how the kid’s lemonade stand implements the function. … We will share out when task is completed. 1 – Product/Service Management5 – Market Planning 2 – Channel Management6 – Pricing 3 – Selling 7 – Promotion 4 – Marketing Information Management