“Drive Me Wild”. RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS.

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Presentation transcript:

“Drive Me Wild”

RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS

NASCAR doesn ’ t do green. Or blue.

The same ad - Two different colors. Different effects.

COLORS WARM COLORS  Appear hot like the sun or fire.  Give feelings of happiness, activity & cheerfulness.  Appear hot like the sun or fire.  Give feelings of happiness, activity & cheerfulness.

 Remind us of water or sky  Give feelings of quietness or restfulness  Remind us of water or sky  Give feelings of quietness or restfulness COLORS Cool COLORS

Is this a good ad? Why or why not?

Notice the “Z” Shape. English speakers read left to right. Advertisers know this… Direction

Is this a good ad? Why or why not?

Is this a good ad? Why or why not?

Is this a good ad? Why or why not?

Is this a good ad? Why or why not?

Is this a good ad? Why or why not?

It this a good ad? Why or why not?

Other Shapes Too...

It this a good ad? Why or why not?

Is this a good ad? Why or why not?

It this a good ad? Why or why not?

You’ve been looking at shapes since you were a kid.

Stop Name at least 3 things you need in a good car ad: Slogan or Catch Phrase For instance, the car design itself. Logo

Arrange your layout on a blank piece of paper. Slogan Car Design