“Drive Me Wild”
RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS
NASCAR doesn ’ t do green. Or blue.
The same ad - Two different colors. Different effects.
COLORS WARM COLORS Appear hot like the sun or fire. Give feelings of happiness, activity & cheerfulness. Appear hot like the sun or fire. Give feelings of happiness, activity & cheerfulness.
Remind us of water or sky Give feelings of quietness or restfulness Remind us of water or sky Give feelings of quietness or restfulness COLORS Cool COLORS
Is this a good ad? Why or why not?
Notice the “Z” Shape. English speakers read left to right. Advertisers know this… Direction
Is this a good ad? Why or why not?
Is this a good ad? Why or why not?
Is this a good ad? Why or why not?
Is this a good ad? Why or why not?
Is this a good ad? Why or why not?
It this a good ad? Why or why not?
Other Shapes Too...
It this a good ad? Why or why not?
Is this a good ad? Why or why not?
It this a good ad? Why or why not?
You’ve been looking at shapes since you were a kid.
Stop Name at least 3 things you need in a good car ad: Slogan or Catch Phrase For instance, the car design itself. Logo
Arrange your layout on a blank piece of paper. Slogan Car Design