How to Write a Persuasive Application Letter Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu,

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How to Write a Persuasive Application Letter Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred

Application Letter Be audience-centered!

Application letter Do’s Address the letter to a person Know the values (corporate culture) of the organization Show your personality – carefully Be straightforward and fact- based, positive and upbeat Be specific

Do’s  Write shorter cover letters  Use a friendly, conversational tone  Good word choices  Fill most of the page – not too short or too long  Follow protocol in delivery  Be error free Application letter

Application Letter Don’ts  Restate your resume  Write too much  Write too friendly or cutesy or with passive voice