Pink Dolphin Celebrity appearance and raffle Elijah, Samone, Hunter Holiday Season December 20th, 2013

Table of Contents Pink Dolphin mission and vision……………………………………………..Page 3 Swot analysis………………………………………………………………………….Page 4 Promotional objectives…………………………………………………………..Page 5 Planning for the event…………………………………………………………….Page 6 Press release…………………………………………………………………………..Page 7 Conclusion………………………………………………………………………………Page 8 Special event sample 1..……………………………………………………….Page 9 Sales Promotional sample 2…………..…………………………………….Page 10 Sales Promotional sample 3……….…………………………………………Page 11

Pink Dolphin Mission and Vision The mission of Pink Dolphin is to promote positivity, define pride, creativity, and superior quality. They also encourage everyone to be a legend in your own craft and to strive to be the best in everything you do while remaining humble.

Swot Analysis The strengths of Pink Dolphin are their online services and exclusives. One weaknesses of the store are the limited locations, only have 2 stores in the U.S. located in Los Angeles and San Francisco. Also Pink Dolphin has limited stock. Some threats against the company include competition among other online stores and stores with a wider range of availability. Two opportunities that could make Pink Dolphin a better store would be to add more locations and to advertise more.

Promotional Objectives Our determined objective is to increase brand awareness. While our promotion objectives are to add two more store locations. One would be in Miami, Florida and the other store in Honolulu, Hawaii. These two locations demographics match our target consumers. Both match the climate conditions ideal for our clothing. They are big tourist spots where people go to spend a good amount of money. We also chose these locations because they are ideal to our brand matching our style/lifestyle of our brand, boating, oceans, and dolphins feel at home at our new locations. An extra bonus to Miami location is expanding to the east coast since all our current locations are on the west coast. The other promotional objective is to increase brand awareness. We want everyone in our target consumer group to know Pink Dolphin. The unmarried, no kids, male in his 20’s to 30’s who fashion conscious in our strongest consumer is. We are going to capture their attention through different medias that we can showcase our products and promote our mission statement. These consumers are best reached from various internet websites rather television and radio.

Planning for the event Pink Dolphin has started planning this event on November 13th, 2013 Location: Fairfax Street, Los Angeles, California Event date: December 20th, 2013 from 2p.m. to 5p.m. Event: Celebrity Riff Raff will be making a store appearance. There will be a raffle where ten lucky guests will win a limited edition Riff Raff autographed shirt. We will also be releasing part 2 of our holiday season release on December 20th. Post Event: There will be a sales report immediately following the event. Also there will be a press release to state the success of the day’s sales

Pink Dolphin For release: 6/12/13 420 N Pink Dolphin For release: 6/12/13 420 N. Fairfax Los Angeles, CA Contact: Hunter Dunn Phone No: (608) 333-3441 Limited edition Pink Dolphin t-shirts autographed by Riff Raff The ultimate gathering of legends at their craft comes together one night for Pink Dolphins customers. Riff Raff will be appearing at Pink Dolphins Los Angeles store location as a celebrity appearance to celebrate the release of the holiday season Part 2 drop. This event will be happening December 20th, at 3pm. Not only is this a once in a life time opportunity to meet the legendary Riff Raff, we will be raffling off ten exclusive Pink Dolphin t-shirts autographed by Riff Raff himself! To receive a raffle ticket for the drawing you must fill out a registration form prior to the event and send it to 420 N Fairfax Los Angeles, CA. To find these forms you can either stop by any Pink Dolphin location or visit or webpages on Facebook, Twitter or Pinkdolphinonline.com. You don’t have to be present at the store to win, but if you’re not there you will miss out on the initial drop of part 2 to Pink Dolphins holiday season release and meeting Riff Raff!

Conclusion Our promotional plan is destine for success to increase brand awareness and sales. Having the neon icon, Riff Raff make a celebrity appearance to our store will bring heavy traffic into our store the same day that we drop part 2 of the holiday season release. Our promotional pieces are well made and thought out to ensure affective promotions. After this event we will be conducting a sales report to show how successful this event was. This is the best decisions for our promotional/event plan we will see an increase in Pink Dolphins brand awareness and sales.

Raffle Registration   To receive a raffle ticket for the drawing on December 20th at Pink Dolphin please fill out this form. If you win, a Pink Dolphin associate will call to notify you. Ten people will win a limited edition signed t-shirt by Riff Raff. Name:_______________________________________ Address:______________________________________ Email address:_________________________________ Phone Number: ________________________________