Prof. Dr. Metin Lütfü BAYDAR M.D. Rector June Süleyman Demirel University Strategic Planning Studies at SDU

Changes in Technology Time Span  EconomyAgricultureManufacturingInformation TechnologyPlowMachineComputer OutputFoodGoodsInformation ResourceLandCapitalKnowledge UnitFamilyCorporationNetworks EnergyMuscle Fossil Fuel Minds CompetitionLocalNationalGlobal EducationDemandsFocusHands-onMinimal“What?”ProceduresAppreciable“How?” Thinking Continuous “Why?”

The World Economic Forum* The Lisbon Review 2004: ”Much has yet to be done within a number of EU countries, across all dimensions, in order to bring them to the level of competitiveness intended by the Lisbon Declaration.” * Members are 1000 leading companies in the world

Learning to fly: “encouragement” and “uncertainty” in an environment of turbulence

Turbulence? GLOBAL Knowledge economy and high integrated world economy Result: Increasing competition- in both higher education services and knowledge (innovation) production Increasing demand for higher education Result: “Quantity” and “quality” dilemma TURKEY Turkey: A more stable macroeconomic conditions, EU negotiations, young population, fiscal discipline, economic openness so more vulnerability and volatility, questioning technological change in production, local and regional economic development Result: A change for universities is a must, much more qualified labourforce, more cooperation with business world, collaboration for innovation, strengthening links with local environment

Rationale: Public Reform Efforts and its reflection on universities Efficient supply of public services mix Productivity in the utilization of public resources Universities’ welcome abovementioned principles and tools Public reform and strategic planning regarded as a road map and course line Legislative regulations: Act no 5018 and 5436 in action: the Public Financial Management and Control Law (PFMC)

Experience of our university_SDÜ: Empowering capacity for planning and policy design, Empowering capacity for planning and policy design, Developing an understanding of management that depends on medium and long term periods and also concrete targets Developing an understanding of management that depends on medium and long term periods and also concrete targets Focusing on performance and results Focusing on performance and results Realizing participatory decision making, transparency and accountability Realizing participatory decision making, transparency and accountability What about problems?...

Encourgement (What we have at SDU) A young university with a realitively young academic staff: ready for research, publication, education- DYNAMISIM Determined and leadership: A SHARED VISION So participation and involvement in and to the shared vision; that is to say a staff ready for TRANSFORMATION

Leadership, Vision and Achievement – Balancing Vision with Plans and Action Vision without Action is a Daydream…. Action without vision is a Nightmare…. Japanese Proverb

1. The Persistence of Memory

2. New Wine in an Old Bottle Process Process AcceptanceAcceptance ParticipationParticipation Change in Mentality, Culture and Philosophy

SDU’s Method of Action Reformist and innovative:assertive, pioneer, process developing Educative: based on implementation and asking for advice Archive-based:recording-monitoring Flexible: continuous and unit-specific Participatory: multi-faceted and polyphonic

LevelLevelMeansMeans Our General Framework IndividualIndividual SocietySociety InstitutionInstitution Strategic Thought Individual Transformation Transformation Strategic Plan and Management New Concept of Management Management InstitutionalTransformation SocialDevelopment GoalGoal

Pillars of Strategic Plan Devised by SDU The role of education in this process is to educate is to educate decent people who can produce and utilize knowledge 1. Human/Individual-centered

Pillars of Strategic Plan We aim to become a public institution which can; use resources effectively, take on a key role in social transformation and is sensitive to humanity and facts surrounding us and is sensitive to humanity and facts surrounding us 2. Reformist in the institutional arena

Pillars of Strategic Plan Pillars of Strategic Plan We are well aware of our responsibilities and the realities in Turkey, a country which has functioned as a bridge across civilizations with its rich historical background. 3. Pioneer in social Transformation

IMAGINATION “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world” Albert Einstein

Thanks…