PR Activity Analysis BIG GAINS FOR BIG NAMES!!! -Findmystay.com.

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Presentation transcript:

PR Activity Analysis BIG GAINS FOR BIG NAMES!!! -Findmystay.com

Media Tapped Press Release Dissemination to announce the campaign Online Portals/Mainline Dailies/Financials/Wire Agency/Regional Media/ Trade Publications Story Opportunities Financial Dailies/Mainline Dailies/Magazines/Onli ne portals

About the campaign Findmystay.com, a hotel booking website initiated a campaign around elections ‘Big gains for Big names’ The campaign that was conceptualized by the agency made Delhi elections more exciting and gratifying for those who share their first or last names with popular politicians For instance, If one’s first name is Rahul, Arvind, Sushma, Arun or Narendra or they happened to have the same last name as that of a politician like Yadav, Gandhi, Soni or Antony, they would be given amazing discounts on the next hotel booking through the website Creative and humorous posters were also designed around the campaign to make it more visual and eye-catching

Highlights of Activities Suggested the campaign idea to the client to leverage and piggy-back the elections Explored interaction opportunity for Mr. Simran Sial with The Economic Times on the new election campaign “ Big gains for big names”. Coverage appeared Initiated press release on “Big gains for Big names” with the media. Coverage appeared in Express Travel World, Rediff.com, DNA, Business Standard, The Hindu and other prominent portals Explored interview/shoot opportunity for Mr. Rohit Khetrapal with Delhi Aajtak on offers being offered to customers during election period to maximize the outcome Coverage appeared Explored interview opportunity for Mr. Simran Sial with Business Standard on the new election campaign. The journalist did two stories on the same. Explored Interview opportunity for Mr. Simran Sial with The Hindu on the new campaign on elections. Coverage appeared

Coverage Highlights

Premium Clippings The Economic Times Business Standard

The Hindu DNA

ELECTRONIC COVERAGE: Delhi Aajtak  Channel- Delhi Aajtak  Date- 10 th April, 2014  Link: h?v=vvsSICLfmR8&feature=yout u.be h?v=vvsSICLfmR8&feature=yout u.be

ONLINE COVERAGE

Premium Online Clipping

Share your name with a politician Time to get more discount on hotel stays S. NoWebsiteLinks 1The Economic Times 11/news/ _1_social-media-10-discount-yatra-com 2Business Standard of-travel-and-other-discounts-this-poll-season _1.html 3The Hindu mushroom-all-around/article ece 4DNA in-your-name-can-earn-you-some-cool-discounts HospitalityBizIndiahttp:// 6Rediff.com discounts-this-poll-season/ htm 7Thinkalytichttp:// 8Travelbizmonitor names-offer Expresstravelworld hotels-if-you-share-a-politician-s-name 10Business standard ink _1.html 11Navbharat Times affair-of-electoral-lists-discount-companies/articleshow/ cms

Overall Deliverable Report Total No. of Print Coverage – 34 Total No. of Electronic Coverage – 01 Total No. of Online Coverage – 11 Total No. of Coverage appeared - 45

Thank You!!