« Life Tastes Good » Championship French National Competition

 Partnership with FFCA The entire process of the French national competition (from the recrutement of participants to the final stages) will be managed by FFCA in collaboration with LG France. FFCA (Fédération Française de Cuisine Amateur)  Mission: For-profit organization for amateur cooks & food lovers  Founded: September 2008  Number of members: 5000  Partners: 500 blogs, 450 amateur cooking schools in France, food companies  Major activities: Organizing cooking classes & cooking competitions Providing cooking-related information  Main events: French amateur cooking championship (since 2008) Table setting championship (since 2009)

 Budget  Source: EHQ  Amount: US ＄ 150,000 (€107,000) 15/0810/0709/09 FINAL 24/09  Timeline Recrutement of Participants Selection of Finalists Recipe Adaptation & Training

 Recrutement of Participants  Period: July 10 – August 15  Method: ing  Target: LG product owners (data collected by FS CRM) bloggers (LG network) FFCA members  Selection of Finalists  Recipe Adaptation & Training  Period: September 10 – September 23  Participants will adapt recipes with SolarCUBE and train themselves.  Product to be rented: MP-3297IXC (SteamChef)  Period: August 16 – September 9  Number of finalists: 6  Criteria: - Best recipes reflecting the theme « Cooking of Light » - Visual presentation  Jury: LG & FFCA

 Final  Program of the day 12:00 Welcome & Introduction 13:30SolarCUBE demonstration 15:45Competition 17:10Presentation 19:00Award ceremony  Date: Thursday, September 24  Time: 12 pm – 7:30 pm  Place: « Atelier Guy Martin » in the 8 th district of Paris Cooking school run by Guy Martin, 3 Michelin star rated chef  Jury: 3 celebrities in the domain of « French gastronomy » - Guy Martin - Jean Pierre Coffe: Journalist (France 2, Canal+, Europe 1, RTL) - Delphine de Montalier: Author of renowned cookbooks

 PR  On-line Communication  Period: July – September  Blog: - Special section for the competition on LG Blog to cover the entire process of the competition - Providing related information to bloggers specialized in cooking  AdWord on search engine sites Blog  Press Release distributed on July 7  Target: Most influential culinary media (Elle à table, Cuisine & Vins de France, etc.)  Journalists to be invited to the competition High attendance rate expected thanks to the pretigious venue & 3 celebrity juries