National Public Relations Committee The Power of Telling the Story of Jack and Jill Susan Demming Chair, Mid-Western Region Kimberley Goode National Editor

National Leadership Supporting This Work N ATIONAL P RESIDENT Tammy King Official Spokesperson of the organization N ATIONAL E DITOR Kimberley Goode Liaison to the National Public Relations Committee

Regional and National Public Relations Susan Demming Mid-Western Region Paulette Walker Campbell Eastern Region Ashia Muhammad Central Region Adaku Okoro South Central Region Nina Howard Southeastern Region Deirdre Pippins Mid-Atlantic Region Elizabeth Alexander-Bernard Far West Region

National Public Relations Committee Duties Ad hoc committee of the national organization Charged with creating internal and external communications campaigns to build brand awareness and establish broader awareness of and Jill of America and its value to America.

5 Ways We are Telling our story and how you can help! 1.Engaging in Jack and Jill social media sites 2.Leveraging our national website as a PR channel 3.Creating awareness through national social media campaigns 4.Extending our message through regional channels 5.Securing media coverage for national, regional and chapter programs

1. Social Media Added nearly 1500 Facebook likes NOW 8759!! 10X the number of Twitter followers NOW541

2. the National Website Member Spotlight Alumni Spotlight Chapter Website Links National, Regional and Chapter Highlights Send highlights to:

3. National Campaigns # BlackSonsMatter # JJBedtimeStories # JJVotes #JJSchooldaze #JJPowertoMakeaDifference #JJNoCellPhoneSunday

Creating/Extending Mid-Western Region Social Media Avenues - Associates have FB Page…. -Establishing FaceBook page for current activity. Will determine ways to ensure appropriate access. - Regional Twitter Account -Encourage Chapter’s to extend National/Regional messaging. -Find ways to share chapter events closer to real time…..Great ideas/events should be celebrated/shared. - Media Feeds Monitored, but please forward coverage your chapter receives. -As media avenues established, info will be shared. 4. Support Regional Channels

5. Seek Media Coverage Chapters are encouraged to seek publicity for local events Contact the National Headquarters for a quote from the National President to be included in press releases; remember the National President is the official spokesperson of the organization Share coverage with National Public Relations Committee through Regional Representative to be highlighted in national In the News section

Tools & Resources Coming Soon! Press Kit Template - Jack and Jill fact sheet - Sample press release - Description of programmatic thrusts and key programs - Bios of National Executive Board Members - Summary of partnerships Social media policy Standard photo release Media guidelines Proprietary research to highlight the success of our organization and provide parenting insights