1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.

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Presentation transcript:

1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014

2 Maps & Demographics Market Info

3 Prince George CA Where is it? BC AB SK MB ON QC NL NB NS PE NL YT NT NU

4 EM Map

5 Prince George CTRL Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide

6 Reach, Time Spent, Average Quarter Hour Audience People Aged 2+

7 People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

8 People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

9 People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

10 People 2+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

11 People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

12 People 2+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

13 Reach, Time Spent, Average Quarter Hour Audience Children Aged 2-11 * Due to a small sample size, data cannot be provided for this audience

14 Reach, Time Spent, Average Quarter Hour Audience Teens Aged * Due to a small sample size, data cannot be provided for this audience

15 Reach, Time Spent, Average Quarter Hour Audience Adults 18+

16 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a

17 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

18 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a

19 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p

20 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p

21 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p

22 Reach, Time Spent, Average Quarter Hour Audience Adults * Due to a small sample size, data cannot be provided for this audience

23 Reach, Time Spent, Average Quarter Hour Audience Adults 18-49

24 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a

25 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

26 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a

27 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p

28 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p

29 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p

30 Reach, Time Spent, Average Quarter Hour Audience Adults 25-54

31 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a

32 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

33 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a

34 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p

35 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p

36 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p

37 Reach, Time Spent, Average Quarter Hour Audience Adults 35-54

38 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a

39 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

40 Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

41 Adults Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

42 Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

43 Adults AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

44 Reach, Time Spent, Average Quarter Hour Audience Adults 55+

45 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a

46 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

47 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a

48 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p

49 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p

50 Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p