MOBILE REACH ANALYSIS OF 13 BRANDS WITH PRINT, WEB AND MOBILE DATA NRS PADD JULY 2014 – JUNE COMSCORE JUNE 2015

BRANDS WITH PRINT, WEB AND MOBILE DATA Monthly Audience Estimates (‘000s ) Source: NRS July 2014 – June comScore June 2015

YEAR ON YEAR MOBILE GROWTH (MILLIONS) Source: NRS July 2014 – June comScore June 2015 Magazine media has added nearly 8 million mobile users in the last year Number of titles measured increased from 10 to 13 during this period

MOBILE REACH NOW MATCHES PRINT PrintMobile Source: NRS July 2014 – June comScore June m 13.72m

DIGITAL ADDS 80% INCREMENTAL REACH TO PRINT These 13 titles alone reach 25m people - nearly half the adult population AnyPrintWebMobile Source: NRS July 2014 – June comScore June m 13.78m 13.72m 6.1m

MILLENNIALS ARE A KEY MOBILE AUDIENCE Source: NRS July 2014 – June comScore June 2015 Millennials’ monthly magazine media usage is up 300% 80% of Millennials are monthly magazine media users

MILLENNIALS ARE A KEY MOBILE AUDIENCE Source: NRS July 2014 – June comScore June 2015 Millennials account for 1 in 4 of the adult population Millennials account for 43% of the mobile magazine media audience

MILLENNIALS ARE A KEY MOBILE AUDIENCE Source: NRS July 2014 – June comScore June 2015

MILLENNIALS OVER INDEX ON ALL PLATFORMS Source: NRS July 2014 – June comScore June 2015 Millennials are 30% more likely to view magazine media via laptop/pc, and 29% more likely to be print users than the average adult

MAGNETIC CEO, SUE TODD, SAYS: “What these latest figures make clear is that although the desire for professionally edited, original content is being increasingly satisfied by mobile, this is not to the detriment of Millennials’ demand for magazine brands in print or via desktop. The growth in demand for magazine content overall reflects the success of publishers’ channel strategies and is great news for brands looking to integrate commercial messages in the most creatively diverse and welcoming advertising environment in UK media.”