1 Digital Sales Solutions Design 101 Michelle Johnson, Internet Broadcasting July 2011

22 Introduction This session will focus on Image Basics in Design. We will review design terminology and principles that will enable you to gather the best collateral for your clients’ ads. Our goal is to position you as a digital consultant for your advertiser when it comes to gathering and providing collateral assets, as well as arm you with design-trade expertise in dealing with agencies and other creative design houses.

3 Introduction Previously we have reviewed the importance of familiarizing yourself with: Client website Goal And how that translates to the ad elements: Call to Action Messaging Graphics/Images

4 Today’s Agenda Definitions Image Basics - What types of images are used for web? Optimizing Graphics - When is this necessary? Software and File Formats - What file types work in different programs? Best Practices - What should I keep in mind when providing collateral?

5 Definitions BITMAP An image that is made up of pixel information Common file types that contain bitmaps: JPEG, GIF, PNG and BMP For Best Results, use bitmap files when providing photos VECTOR A geometry- based image that is made up of points, lines, curves, fills and gradients Common file types that contain vector: PSD, TIF, EPS For Best Results, use vector files when providing logos, drawings or illustrations

6 Definitions PIXEL A pixel is a unit of measure used for web. It is a tiny square that contains color information IMAGE RESOLUTION The visual quality or clarity of your image DPI Dots Per Inch. A measure of printing resolution; also referred to as “Pixels Per Inch” in reference to web

7 Today’s Presentation Consulting with Memorial Clinical Associates Dermatology. You have secured them as an advertiser and are discussing creative direction and what to provide as collateral. They want clean, effective ad designs that will drive users to engage by clicking on the ad.

8 Design 101 Interactive Click here to access the Design 101 – Web Image Basics Interactive

9 Why is this important to me? You have a product to sell and a client who wants to be portrayed in the best possible light Basic image knowledge can help you achieve that through the collateral used Good collateral leads to crisp creative which leads to user engagement and measures of success

10 Questions? THANK YOU! NEXT DSS SESSIONS AD STRATEGY - Creating Great Web Packages Once you have evaluated the clients’ needs its time to provide them with a package that will deliver results. We will help you translate on-air to creative online solutions, engaging viewers and maintaining your advertisers’ interest through performance measurement and building on the opportunity to up-sell. Monday, July 18 1pm CT Friday, July 22 8:15am CT AD SOLUTIONS – Mobile Products and Solutions Mobile advertising is one of the fastest-growing advertising sectors, with revenue projected to approach $1.5B by What does that mean for you? This session will provide you with all you need to know about Mobile including mobile websites, smart phone apps, SMS Text promotions, best practices and examples. Monday, August 1 1pm CT Friday, August 5 8:15am CT