LIFE IN THE DIGITAL AGE A LOOK AT GENERATIONAL USE OF SOCIAL MEDIA

Why Social Media? 1. Online tools promote the League stories of community impact 2. Help reach a diverse set of people 3. Help grow League membership

Study Results British Isles Study Climate Outreach and Information Network (COIN) conducted a series of narrative workshops to explore strategies for developing framing approaches that engage young people in the UK Peer-networks using social media were considered more reliable than the mainstream media. a firm preference for accessing news, information and opinion online and through social media.

Make Social Media Easy 1.Create content by recycling-use the same link or photo in many ways. 2. Repurpose –Reframe existing content:Use Facebook Insights or Crowdbooster to help 3. “Evergreen” content –any that can be easily published anytime ore reshared. Keep a reserve to be an easy resource to lean on

Bits and Pieces Promotional videos-1 minute, quick, engage “ Visit us on the web”: “Join our list”: ( not working as well for youth and quick responses) “Stay current”: (Socially acceptable mecca for information; can download as an app)

Examples of Social Media Outreach “Would you be willing to put out a social media call for signatures today? “ Facebook-Please sign it and SHARE with your friends. Twitter - Last day to sign petition before #ORLeg hearing #ORLeg

Looking at LWVUS Site for Help LEAGUE MANAGEMENT SITE Entire site OUR WORK DEVELOP MEMBERS & LEADERS Entire siteOUR WORKDEVELOP MEMBERS & LEADERS MANAGE YOUR LEAGUE CONVENTION/COUNCILMANAGE YOUR LEAGUECONVENTION/COUNCIL POLICIES & PUBLICATIONS FORUM GROUPSPOLICIES & PUBLICATIONSFORUM GROUPS MY STUFF Social Media Tools Examples: How to Create a Facebook Page for Your League LWV Elections 2014 Sample Social Media Content HASHTAGS: Hashtags help your content enter into larger conversations and garner visibility. Whenever possible, you should use the following popular hashtags regarding voter registration: #vote #register2vote #R2V14.

New Generation at LWVUS The LWVUS Young People’s Taskforce(YPTF) was created in 2012 with the mission to seek ways to increase the League’s next generation of League members. Since then, the volunteer members of the YPTF have spent countless hours researching the ways that young people spend their volunteer time, preparing a toolkit to help Leagues reach out to new generations of leaders and sharing their findings with Leagues. LWVUS Young People’s Taskforcepreparing a toolkit

Frontline Video League interested in social media:

What Comes Next for You and Your Chapter? 1. View Powerpoint from convention at: _social_media_ppt_v2.pdf _social_media_ppt_v2.pdf 2. Look on YouTube for instructional social media clips 3. Track YPTF at LWVUS for ideas 4. Check in with other Leagues for help and models