Lets agree that an Optimized Data Center is not yet a Cloud +=

Service Unit 1 Collocation offerings Stack independence Infrastructure automation Service Unit 2 Application Independence Environment Automation Operating environment automation Service Unit 3 Application environment replication Application stack automation Certified or Compliant environment added value Service Unit 4 End to end service offering Full stack automation and resiliency Full service ownership Service Unit 1 Just HW Service Unit 2 OS Ready Service Unit 3 Application Stacks User Login / Full functionality Service Unit 4

Via Standardization 30% Avg Lower TCO 30% Avg Increased Efficiency management pooling balancing Speed: 50X or lower deployment time Utilization: 80% better use of capacity Disaster Recovery virtual datacenter consolidation manage down time Large Investment to Develop Capex down (45% reduction) Opex Down (50% reduction) cooling power location 60% Avg Lower TCO 60% Avg More Efficient * Around 30% increased benefit from virtualizing and standardizing flexible development unified management common identity integrated virtualization complete data platform Usage Based ContinuityAutomation Pooled Resources Integration & Customizability Workload Relocation Service Management Elasticity Self Service

But 80% as a result of Efficiency Architecting or starting to deploy Exploration or Design

Cloud computing Data explosion Monitored Configured Automated Highly Available Hardware Software & Dev Process & Templates Pooled Resources Secure Compliant Auditable Resilient Reusable Efficient Metered Your Cloud

Continuity Workload Relocation Service Management Scalability Resource Pooling Resource Management Elasticity Multi-Tenancy Metering & Charge Back Access Anywhere Integration Self Service Security Customizability Auditing & Compliance Cloud Attributes

Hybri dPublic Service #1 Service #2 Service #3Service #4

Uncoordinated, manual infrastructure Managed IT infrastructure with limited automation

Attribute |

Extreme Standardization Step 1 Base lining / Health Management Step 2 Service Management SLA Step 3 Process Engineering & Pre- Production Step 4 Automation & Orchestration Step 5 Service Lifecycle Step 6 Self Service Step 7

Windows Server 2012 Hyper-V Hyper Visor Windows Server 2012 Hyper-V Modular Console Hyper-V Replica System Center 2012 Management Suite Windows Server 2012 Hyper-V Partner Cloud VDI Application Virtualization Windows Server 2012 Hyper-V Visual Studio &.NET Developer Windows Server 2012 Authentication Security Windows Server 2012 Authentication Security AZURE + Office 365 IaaS, SaaS and PaaS Data Center (Unlimited Virtualization) Virtual Machine Manager

management pooling balancing virtual datacenter consolidation manage down time cooling power location flexible development unified management common identity integrated virtualization complete data platform Usage Based ContinuityAutomation Pooled Resources Integration & Customizability Workload Relocation Service Management Elasticity Self Service Service Offerings Partner Solutions Planning & Design Guides Solution Accelerators Technical Readiness Certification

App owner DC Admin Compute scale units Hyper-V Fibre Channel Switch SAN Domain Controller Configuration management, Application management Configuration Manager End to end services monitoring Policy management Operations Manager Secondary Site & Storage Site Recovery & Replication Site Recovery & Replication Data protection and recovery Data Protection Manager IT Service management, Governance, Risk & Complaiance management Automating ITIL & MOF processes, Self Service Request Portal Service Manager IT Run book automation Orchestrator Self Service Consume App Controller VM Management, Fabric Management, Service Definition Virtual Machine Manager Microsoft private cloud technology solution

About Grupo Abril Editora Abril was founded in 1950 First Abril's publication - July employees Us$ 1,7 billion net revenue in 2011 One of the biggest and most influential Media groups in Latin America

28 million readers (3) 192 million copies pages of paid advertisement(2) advertisers 53 titles in 2012 Source: (1) IVC + Abril 2012, (2) SVP, (3) Brazilian Statistics of Readers based on Marplan studies in 2011

Time (USA) (1) copies Newsweek (USA) (1) copies Veja (1) copies 3rd biggest information weekly magazine in the world Source: ABC IVC/2011

HP (Datacenter) SM9 DW BMC Patrol T-systems (SD&FS) Altiris CMS Altiris SMS BMC Remedy (Twice) Sharepoint Atos (Networking) Nagios Cacti

Abril System Center 2012 SP1 - Service Manager - Configuration Manager - Operations Manager - Orchestrator - SQL 2012 with AlwaysOn - Sharepoint 2010 HP HP SM9 via System Center Orchestrator Sonda Moebius via System Center Orchestrator PCs Macs -230 Windows Servers -170 Linux Servers

Extreme Standardization Step 1 Base lining / Health Management Step 2 Service Management SLA Step 3 Process Engineering & Pre- Production Step 4 Automation & Orchestration Step 5 Service Lifecycle Step 6 Self Service Step 7

Microsoft Private Cloud resources Private Cloud Economics Tool us/evalcenter/hh aspx?wt.mc_id=TEC_103 _1_33 tools/overview.mspx

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