Retail and Shopper Research, 2015 AWG Research. Driven. Strategy. LLC.

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Presentation transcript:

Retail and Shopper Research, 2015 AWG Research. Driven. Strategy. LLC

Shopalongs and IDI’s Observation/shopper tracking Intercept interviews (tablets or smart phones) Custom smart phone shopper panels Point of sale offers (conquest and add-on) Control over test variables (price, place, promotion) Full store POS data (source of sales) Retail analytics (SKU and profit optimization) Trade area and competitive dynamics Ethnographic analysis Geo-fencing, shelf triggered offers/surveys Retail & Shopper Insights 2

 Shopalongs: understand the why behind the buy  Observation/shopper tracking: optimize category location and layout  Short shopper surveys using wireless methodologies (tablet, smart phone, geo-fencing, shelf triggers)  Empaneling shoppers for longitudinal research or participation in ‘hangouts’  Ethnographic analysis to understand shopper behavior by age, gender, ethnicity (partnering with TNS/Kantar Multicultural and ThinkNow) 3

 In addition, as needed, AWG Research can provide access to independent convenience stores and the young, urban, ethnic consumers that shop there.  This unique opportunity covers: ◦ 150+ stores in a mix of urban, suburban, and rural areas ◦ Access to young, urban, ethnically diverse shoppers ◦ Cross section of store types (urban corner market and news stand, small full-service grocery, rural with gas, tobacco and vapor, beer and liquor, sandwich/deli).  High degree of control over test variables (adjust prices, vary placement, calibrate offer at point of purchase)  Access to full store POS to measure source of sales 4

 Contact me for a 30 minute call to discuss how I can help create a customized and cost- effective in-store research plan for you.  Armeen Gould ◦ (717) ◦ 5