EVENTS John Baguley International Fundraising Consultancy

AGENDA – EVENTS WORKSHOP  Introductions  Types of event – concerts, receptions, sponsored events, auctions  Budgeting & planning  Group planning  Discussion

THE FUNDRAISING MIX Overseas Income CompaniesIndividuals EventsTradingLegacies FeesTrusts & Foundations Major Donors

NOT PLANNING  “The best thing about not planning is that failure comes as a complete surprise, not preceded by worry and anxiety”  John Harvey Jones

A YEAR’S FUNDRAISING SCHEDULE JANFEBMARAPRILMAYJUNE Event 1 Trusts Researc h News- letter Appeal 1 to donor- base Events 2 Major Donor ask Donor recruit- ment drive News- letter Company approach es Event 3 Trusts Appeal 2

EVENT PLANNING JAN / FEB MAR / APR MAY / JUN JUL / AUG SEP / OCT NOV /DEC PlanVolunt- eers Confirm venue AdvertsVolunt- eers etc mtg Contact artists Confirm artists Thank you Visit venue Adverts Book venue Event Oct 15th

SOME BASIC DECISIONS  What kind of event?  When?  Who will come?  Why?  Venue  Income?  Expenditure?  Who does what when?

CONCERTS  Venue = previous sell out size  Ticket price = artist’s previous price  Break-event point = half-full  Advertising cost = 10% max income  People come to see the artist  Merchandise?

SPONSORED EVENTS  Mass participation  A to A not A to B  Sponsorship form – key document  Heavily incentivise sales of sponsorship  Insurance

FREE EVENT - RECEPTION  Celebrities  Venue  Programme – talk, music, canapes  Selected guests  Pitch for funds – pledge ask?  Develop big gift donors

AUCTIONS  Ask for the best  Reach the real buyers  Professional auctioneer  40 items – 2 hours max?  Drinks?  Auction catalogue – colour?