We are available on Getty!! 48 Mn Customers 46% market share 98% population coverage Most recognized brand in the country.. Bangladesh team- Tarek & Sabbir (Grameenphone Ltd.)

Village phone- for rural women only More eccentric, tech-savvy, more spenders, they are global. Contributes to over 50% of telecom revenues. (18-30) Over 4% penetration

Our challenge Voice-driven revenue sources: 1.High churn pressures 2.Price pressures 3.Traditional mature users- not natural ‘data adopters’ Lifestyle driven revenue sources: 1.Sharing driven 2.Content driven 3.Value driven

Objective: Zero Hunger- Trigger action Making Hunger a priority (important) Resource-ing Generate ‘voice’

The Synergy Sharers Referrers Spenders Advocates Voice Priority Setters Our color preferences seem to be similar as well…

The challenge vs. action Insight Food = Entertainment Sharing = Everything Friends = Fun ‘Resource-ing’ & WFP awareness building Our product The ‘food-vill’ game on Facebook 1.Select a child you like to ‘manage’ 2.Share ‘food’ whenever you feel like it 3.See the ‘real outcome’ of food- virtual turns real Our target 500,000 downloads in the first 12 months of launch & 1 Mn referred

The challenge vs. action Sceptic about contributions to the ‘unknown’- needs to know it is ‘real’. Voice Generation Our product Half-yearly meet with the child. Our target 100 WFP backed school Re-unions’ Insight

What we need from you Food-vill game Content development: the game BDT 1,500,000 (USD 18,750) Content management: Character animations, student information updates, leader board, virtual food-price updates, account integrations BDT 200,000/month (USD 2500) Communication plan: Logo, Facebook, TV, Youtube, Food- hangouts and corporate offices. Budget BDT 1,000,000 (12 months) (USD 12,500) Showing results Communication plan: Activation School re-unions with the managers generate buzz around the event, pre and post. Make the event ‘share- able’ on Youtube & Facebook & Instagram with user generated content Budget BDT 2,500,000 (12 months) (USD 31250) 31 Oct’14 – 21 Feb’151 Aug’14 – 21 Feb’1515 Sep’14 – 21 Feb’15 End of 3 months of app launch; 15 Jun’ Jul’15

Thank you