ViSalus NEURO

Globally Energy drinks will double to $10BN by 2010! Source: Goldman Sachs/Mintel +233%

Energy is a concern for the majority of the population! 75% of consumers have issues related to energy and vitality. Specifically… “FATIGUE” Source: Natural Marketing Institute, January 2007

Energy concerns all age groups, even the young: Source: Natural Marketing Institute 2006, Hartman 2005, HealthFocus % of all consumers are trying to manage “tiredness” 38% admit that fatigue is their biggest fear of aging 60% of all adults eat or drink specific foods for ‘energy Even young people (Gen Y) are concerned – they choose foods and beverages daily to improve: 28% energy 24% activity level 15% mental performance

AGE MM People % of Population # Use energy Teens: 21MM 7.3% 7MM Adults MM34.2% 34MM Total117MM41.6% 41MM If the products were marketed as ‘healthy,’ they could attract another 76MM PEOPLE At 1.5 drinks per person per day… the market potential is $260MM PER DAY Yet, most Consumers have not tried Energy Drinks! Source: US 2000 Census data, Beverage Marketing, NMI. Despite most drinks being marketed to teens, adults 35+ drive usage. Red Bull sells almost 1BN cans per year in the U.S. alone!

Source: Nutrition fact panels of leading beverages The majority of competitors rely on heavy levels of caffeine & sugar for energy:

69% of Consumers prefer low sugar products… 66% of the U.S. Population prefers using sugar free food/beverages 57% of all consumers are interested in using herbs to support their lifestyle. Source: Various internet/industry newsletters The opportunity is for a healthier, low calorie drink:

Get your “Vi-Q” with ViSalus NEURO! Concept: Replenish your Genius/Fuel your day with healthy energy. Target: Adults lacking the energy and mental focus to perform at their best. Competition: Energy drinks that leave you jittery, not refreshed.

Get your “Vi-Q” with ViSalus NEURO! Points of Difference: 1. Mental energy: Proprietary patent-pending blend to boost mental acuity 2. Physical energy without heavy caffeine: Less caffeine than a half cup of coffee. Vitamins for enhanced energy. 3. Portable & Convenient: Mildly effervescent powder in small, portable packets that you can add anytime, anywhere to water, iced tea, or juice.

Our Formula is based on strong science: DMAE – Naturally found in fish, known as “brain food.” Rhodiola – An herb from Siberia, Russia for “Mental Acuity and performance.” Arginine – Nobel prize-winning research on the effects in stimulating increased oxygen/vein and brain support. B & C Vitamin Blend – For sustained energy support/fuel. Low levels of Natural Caffeine – Well controlled laboratory studies involving running or cycling shows that caffeine improves endurance/staves off exhaustion. ViSalus NEURO has less caffeine than a half cup of coffee… more consistent with the amount found in tea.

ViSalus NEURO Marketing

Brochure educates on healthy energy for the mind as well as the body.

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