Public Opinion & Polling Discussions & Activity Chapter 11.1.

Slides:



Advertisements
Similar presentations
Chapter 8: Mass Media and Public Opinion Section 2
Advertisements

Section 4 Introduction-1
Random Fact of the Day Wiki is the Hawaiian word for quick Wiki is the Hawaiian word for quick.
Public Opinion & Interest Groups
PUBLIC OPINION AND POLITICAL SOCIALIZATION How the American republic works depends largely on who participates and how.
1.Pick up an article and notes packet 2.Journal the article 3.Notes over Measuring Public Opinion 4. Crossword/Review You will be able to describe the.
Public Opinion and Mass Media. Public Opinion  ideas/attitudes most people hold about an issue or person  Why is it important? 1.shapes presidential.
Do Now If you were to take a poll of V.C. students, what do you think would be the overall opinion of: School Lunch (Does it need improvement, why/why.
How We Form Political Opinions Political Opinions Personal Beliefs Political Knowledge Cues From Leaders.
PUBLIC OPINION AND POLITICAL SOCIALIZATION
Announcements… The end of the quarter is this Friday ▫Check your grades online ▫Turn in any missing assignments Quiz Friday--Voting ▫Expect a study guide.
MASS MEDIA & PUBLIC OPINION Chapter 8-9. Public Opinion  Public opinion  Attitudes held by a significant number of people concerning political issues.
Public Opinion and Government Forming Public Opinion
Public Opinion and the Mass Media. Appetizer Name and describe four types of propaganda we talked about last week.
PUBLIC OPINION AND POLITICAL SOCIALIZATION Chapter 11 O’Connor and Sabato American Government: Continuity and Change.
Chapter 8 section 2 “Measuring Public Opinion”
Public Opinion. What is Public Opinion? Pollsters want to know what Americans are thinking Can we trust American public opinion if Americans don't necessarily.
Public Opinion, Mass Media, and Interest Groups Chapter 11 Section 1, 2, and 3.
INFLUENCING GOVERNMENT PUBLIC OPINION, THE MEDIA, & INTEREST GROUPS.
Chapter 8 Mass Media and Public Opinion. Section 1 The Formation of Public Opinion.
Chapter 8.  The attitudes held by a significant number of people on matters of government and politics.
Ch.8 Sec 2. Measuring Public Opinion Public opinion can be found through a variety of means, voting, lobbying, books, pamphlets, magazines, and newspaper.
Objectives Describe the challenges involved in measuring public opinion. Explain why scientific opinion polls are the best way to measure public opinion.
Chapter 8 Politics and the Media Objectives: The student will: 1. Examine the term public opinion and understand why it is difficult to define 2. Analyze.
CHAPTER 8 SEC 2 Measuring Public Opinion. Government Leaders Make policy based on public opinion Winning party often claim to have a mandate – instructions.
Chapter 8. Definition: those attitudes held can be described this way; those attitudes held by a significant number of people on matters of government.
Public Opinion and Political Socialization Chapter 6.
The Polling Process AP Government.
Public Opinion Those attitudes held by a significant of people on matters of government and politics. –However this term as actually difficult to define.
Chapter 11.1 Public Opinion. Forming Public Opinion Public opinion includes the ideas and attitudes that most people hold about elected officials, candidates,
Measuring Public Opinion. Today’s Objective  After today’s lesson, students will be able to…  Explain how public opinion is measured, how effective.
Mass Media and Public Opinion Chapter 8. The Formation of Public Opinion Section 1.
Homework: Public Opinion Quiz Monday FrontPage: OL on your desk. Why do some say that public opinion polling is like “tasting a stew”?
Mass Media and Public Opinion Chapter 8. MEASURING PUBLIC OPINION Section 2.
P ART 1 T HE F ORMATION AND M EASUREMENT OF P UBLIC O PINION What is public opinion and why is it so difficult to define? What are the factors that shape.
Public Opinion and Democracy A key goal of the Framers was to give people an active voice in government. Another goal of the Framers was to protect government.
Unit F: Mass Media Chapter 8 / Section 2 Measuring Public Opinion.
Copyright, 2000 © Prentice Hall Magruder’s American Government C H A P T E R 8 Mass Media and Public Opinion.
Chapter 8-1 Public Opinion Terms: public opinion, mass media, interest group, pollster.
GOVERNMENT CHAPTER 8 MASS MEDIA. Public Opinion The opinion of the majority about politics and the government. Public Opinion is shaped by many things:
Fiorina, Peterson, Johnson, and Mayer New American Democracy, Sixth Edition Chapter 5 Public Opinion © 2009, Pearson Education.
© 2010 Pearson Education Chapter 4 Public Opinion.
Unit 3 – Politics of Democracy Chapter 9 “A government can be no better than the public that sustains it” Franklin D. Roosevelt.
Chapter 11 Public Opinion and Political Socialization.
A POCKET GUIDE TO PUBLIC SPEAKING 5 TH EDITION Chapter 6 Analyzing the Audience.
Public Opinion Polling AP Government and Politics
Presentation Pro © 2001 by Prentice Hall, Inc. Magruder’s American Government C H A P T E R 8 Mass Media and Public Opinion.
PUBLIC OPINION Chapter 6. The Power of Public Opinion  The Power of Presidential Approval  What Is Public Opinion?  Expressed through voting  The.
A POCKET GUIDE TO PUBLIC SPEAKING 4 TH EDITION Chapter 6 Analyzing the Audience.
11.1 Forming Public Opinion Ms. Nesbit Civics and Economics.
Section 1 Chapter 8 Public Opinion and Mass Media.
Mass Media And Public Opinion
Forming Public Opinion
Forming Public Opinion
Chapter Seven Public Opinion.
Chapter 8: Mass Media and Public Opinion Section 2
Mass Media and Public Opinion
Chapter 11 Section 1.
Mass Media and Public Opinion
Chapter 11 Section 1 Mr. Collins and Mrs. Kozlik CE 7c
Influencing Government
Chapter 8: Mass Media and Public Opinion Section 2
Public Opinion Chapter 7 CHAPTER 7: PUBLIC OPINION.
Mass Media and Public Opinion
Public Opinion and Polling
Ch. 8 Sec. 1 and 2 (p ) Public Opinion and Polls
Chapter 8: Mass Media and Public Opinion Section 2
Chapter 8: Mass Media and Public Opinion Section 2
Public opinion.
Presentation transcript:

Public Opinion & Polling Discussions & Activity Chapter 11.1

What is public opinion? Why is it important to our democracy? The attitudes and beliefs held by a significant number of Americans. Importance: – Drives the concept of Republic – Emphasizes the Will of the majority – Sets the public agenda – Determines direction of public policy

Sources that influence public opinion Personal Background – Demographic factors affect opinions: Men think differently than women; income shapes opinions; Race shapes views; occupation affects views, age and world experience also shapes opinions. The Mass Media – Images, poignant stories, bandwagon issues, and watchdog stories all shape public opinion

Sources that influence public opinion Public Officials – The President is the biggest shaper of public opinion. He communicates directly with Americans through the media. This is called the “Bully Pulpit.” – Franking privilege helps members of Congress communicate with constituents. Interest Groups – Lobby members of all branches to support their group’s views. Use mass media to get out their message.

3 features of public opinion Direction – Do people generally feel negatively or positively about a topic? Intensity – How strongly do people feel about a topic? Do they feel vehemently or ambivalently about the topic? Stability – How likely are opinions about a topic likely to change?

Polling Basics To truly measure public opinion, the sample must be reflective of the diverse nature of the population. – Random sampling helps ensure diversity; everyone has an equal opportunity of being polled. Push polling is when the pollster asks a loaded question to elicit the response they want from the sample. – These polls are biased and unreliable. – Wording must be neutral without a right or wrong answer to properly measure public opinion.

Why are polls not always accurate? Biased sample Uninformed sample Biased question Biased pollster Bandwagon issues

Polling Activity You & a partner will choose a topic on which to gauge the class’s opinion. No two groups may poll on the same topic. Phrase a non-biased question about your subject by which to gauge the class’s opinion. This should NOT be a yes or no question! Poll the class as your sample. Interpret your results.

Final Product Requirements – Write the question at the top of the paper. – Using a bar graph, plot out your results, visually displaying the view and the number holding the view. – Label the bar graph with an easily identifiable legend. – Determine the direction of the class’s opinion and explain your assessment. – Analyze the intensity of the class’s opinion. – Assess the stability of the class’s opinion. Include what you feel may or may not change the views of your classmates. Due at the beginning of class tomorrow. Do the research today. Complete the product before tomorrow.

Assignment Read chapter 11.2 to complete the organizer on the media. Due tomorrow.