The New Face of Learning Management Systems

Definition of Mobile Learning Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction  Graphics

Focus of Mobile Learning:

Introductions: Chalk Media Group  Chalk Media Group, Subsidiary of Research in Motion, established 1997  Mobile Communications Software Company  Specialization: Enterprise Technology Platforms & Video Production  Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers

Stage 1: Need for Innovation  Chalk Media recognizes (2006) industry need for mobile communications that offered:  Security  Trackability  Rich Multimedia Pushcart  Effective Inner-Connectivity within Organization  Real-Time Adaptability

Stage 2: Research: Mobile Deployment Content  Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging  Chalk mobile “off the shelf” library separately service Blackberry Smart Phones  Lead project developers:  Steven Wachli  Jody Glidden  Michael LaBlanc

Stage 3: Development of Mobile Chalkboard  Target Audience: Large/Medium Enterprises which deploying Blackberry devices to its workforce  Target Market: Fortune /Global 500 Companies In diverse industries : Telecommunications Professional Services Media Government Financial Services

Stage 3:Deployment of Mobile Chalkboard

Stage 4: Commercialization of Mobile Chalkboard Business Model/Strategy (Recurring Business Model: Active Sales Cycle)  Increase software license by less than 1% of Blackberry users for profitability  Anticipate greater demand for license subscriptions  Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market  Marketing Strategy allows minimal downturn through diffusion into diverse markets

Demonstration of Mobile Chalkboard  Mobile Chalkboard Experience

Mobile Chalkboard: Benefits of mLearning Solutions for Education  Facilitation of curriculum and instruction: anytime.  Lends itself to the Constructivist Approach to Learning  Improves Retention of Knowledge/Student Engagement  Instant communication outside of class  Feedback through wireless channels

Mobile Chalkboard: Current Applications for mLearning  Course slides with audio voiceover  Videos (or audio podcasts) of professors or subject matter experts  Productivity-enhancing information (ex. study tips, reminders, best practices)  Mobile quizzes  feedback surveys  Faculty updates

Mobile Chalkboard: Is this “right” for your Learning Community? Point s to Consider:  Institution objectives & budget?  Target Audience?  Creating or using existing content?  Presence of existing library to draw content?  Integration & tracking needs?  Who will be responsible for End User Support?  Success criteria?  Market Strategies for mlearning platform?