Cole Sorrell Drew Hagenston Shawn Cooper Jason Points
Proposal and Objectives Global Online Fantasy Olympics –Sell fun to participants globally who want to compete virtually
Marketing Objective Our marketing objective is to make money by selling competition globally via the internet. Achieve more hits than any other Official Olympics website.
Achieving Global Marketing Objectives We are going to advertise globally via the web and media. We will also use cell phone and internet providers to sponsor us. We will be the official “Fantasy Olympics League”
Olympics Marketing Anyone with a computer and can compete in our “Official Olympics Fantasy League”
Agencies Cell phone Companies Internet Providers Other Official Olympic Sponsors Various Print Media Sources (Sports Magazines)
Execution of Strategy Set up website, determine our league regulations and rules, and determine future costs Build relationships with other Official Olympic Sponsors Begin advertising
Marketing Strategy Increasing awareness through website advertising Constant contact through and cell phones Promoting fun, competition, and potential earnings
Concepts Gaining awareness through seasonal media scheduling (ch.11) Establishing proper market niche with sports/Olympic enthusiasts (ch. 7) Virtual tangibility (ch. 8)
Come Play With Us Online!!!!!