Restoration Industry Marketing & Business Development Summit 2010

One of your biggest opportunities right now? EDUCATION Leverage what got you where you are today –You and your staff’s unique experiences –Look at each and every sales & marketing tool you use –Lay them out on paper and re-evaluate –Analyze how each of them is doing and has done –Take a very analytical look at each of your existing tools –Schedule time to revamp and test your process and procedures

One of your biggest opportunities right now? EDUCATION Clients today demand more They want you to go out of your way to educate them Show them you are an expert in your industry Be the one they go to for advice They will reward you with their loyalty and sales

One of your biggest opportunities right now? EDUCATION Strategies such as: –CEC Courses –New insurance staff training sessions –White Papers –Education on new technology (Be careful) –eBooks –Short video clips on your web page

One of your biggest opportunities right now? EDUCATION Strategies such as: –Audio clips / Podcasts –PowerPoint Presentations on your website –How to Manuals (and/or Video & Audio clips) Measure a roof Tell the pitch of a roof Calculate Drying Equipment needed Calculate Neg. Air formula’s Calculate ……… Etc……

One of your biggest opportunities right now? EDUCATION Most of us “desire” to _________ De-sire : Latin: to give birth to Definition of “desire” –Is the effort of an unexpressed possibility within you that is seeking expression through you, but it requires your action”

Final Thought’s “If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income ” Jay Abraham “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” John D. Rockefeller

Marketing & Business Development Summit 2010 Thank You! Dan Murray, CR Thank You! Dan Murray, CR