THE STRUCTURE AND PURPOSES OF VISUAL ART

Fine Arts  How the image or object looks  Aesthetics- pleasure from looking at object.  Drawing, painting, printmaking, sculpture and photography Applied Arts  Functional  weaving, ceramics, furniture making, jewelry design,  Architecture  Pleasing and Functional 1.1 TYPES, PURPOSES & ELEMENTS

 Artistic Expression  Ceremonial  Narrative  Functional – artistic objects used in every day life  Persuasive – advertising, marketing, propaganda PURPOSES OF ART

 1.Line is defined as a mark made on a surface by a moving point  Lines can be actually drawn or painted, or they can be suggested or implied.  Directional  Size  Texture  Value ELEMENTS OF ART

 When light bounces off an object.  Hue the color’s name, such as “red” or “blue.”  value of hue (lightness or darkness)  intensity of hue (brightness or dullness).  Colors can express emotions and mood. 2.COLOR

COLOR WHEEL

 Three primary hues (red, blue, and yellow) are mixed in certain combinations to create the remaining hues. PRIMARY COLORS

 The secondary hues (orange, violet, and green) are made by mixing two primary hues together Red + Yellow = Orange Blue + Red = Violet Yellow + Blue = Green SECONDARY COLORS

 The six intermediate hues are made by mixing a primary hue with a secondary hue nearest each other Red + Orange = Red-orange Red + Violet = Red-violet Blue + Violet = Blue-violet Blue + Green = Blue-green Yellow + Green = Yellow- green Yellow + Orange = Yellow- orange. INTERMEDIATE COLORS

 Monochromatic color scheme - different values of a single hue.  For example: dark blue, medium blue, and light blue.  Analogous color scheme - hues that are next to each other on the color wheel and connected by same hue.  For example: red, red- orange, orange, and red- violet. COLOR SCHEME

 Complementary color scheme - hues opposite from one another Triadic color scheme - three hues that forming an equilateral triangle OTHER COLOR SCHEMES

 Degree of lightness or darkness of a color  Add white to make a lighter color - Tint  Add black to make a darker color - Shade  Examples:  Red + white = pink  Red + black = maroon 1.2 CONTINUG ART ELEMENTS 3.VALUE

 Definition: An enclosed area with an edge or outline  Shapes are flat, two dimensional, and have only length and width  Organic-based on nature 4.SHAPE Different types of shape are: Square Rectangle Triangle Circle Oval

 Three-dimensional, having length, width, and depth  Forms are either geometric or organic 5.FORM Different types of forms: Pyramid Cone Cylinder Sphere

 The perceived distance or area between, around, above, below, or within a given area.  Artists have two types of space:  Positive Space which is filled by elements/objects  Negative Space which is left empty. 6.SPACE

 Foreground  area lowest on the picture plane.  Middle ground  between the foreground and background.  Background  highest on the picture plane. ILLUSION OR DEPTH OF DISTANCE

 Atmospheric perspective - hazy, low intensity color used in landscapes to give the illusion of being far away.  Linear Perspective- recreate a 3D space on a 2D surface by having a vanishing point on the horizon line. PERSPECTIVE

 The way a surface feels or how it looks like it would feel.  You can describe texture by using words such as rough, smooth, hard, soft, slick, sticky, slippery… 7.TEXTURE

 Balance- the visual equalization of the art elements in a work of art  The three major types of balance:  symmetrical balance  asymmetrical balance  radial balance 1.3 PRINCIPLES OF DESIGN

 Emphasizes differences between art elements.  Sharp contrast draws attention and can direct a viewer to a focal point within an artwork. CONTRAST

 The main idea or center of interest. (Focal Point)  Example of emphasis would be Oath of the Horatii by David. EMPHASIS

UUsing the same elements over and over. EExample of repetition is Twenty Marylins by Andy Warhol. REPETITION

 Repetition of an art element, typically shapes, line, or colors, used for surface decoration or ornamentation. PATTERN

 The way of repeating art elements to produce the look and feel of rhythmic movement with a visual tempo or beat. Starry Night by Van Gogh RHYTHM

 Principle of design that uses the elements to imply action or to cause the viewer’s eye to sweep over the artwork in a certain manner  The Last Judgment by Michelangelo - an example of the principle of movement. MOVEMENT

 The relationship in size of one component of an artwork to another. PROPORTION

 The quality achieved when the art elements are combined in various combinations to increase visual interest. VARIETY

 The principle of design that deals with a series of gradual changes between art elements.  2D shape to appear 3D TRANSITION/GRADATION

 Refers to the visual quality that is achieved through use of art elements. UNITY

The 2D  Art Process  Drawing  Painting  Medium  Watercolor  Tempera  Oil  Acrylic The 3D  Art Process  Textiles  Ceramics  Sculpture  Carving 1.4 ART MEDIA AND ART PROCESSES

The object or objects the make up the image/artwork. Representational: Portrait – an image of a person or group of people. Landscape – an image of a rural or urban environment. Still Life – an image of an inanimate (not human or animal) object or group of objects. Non-Representational: Abstract – an image which is based on a recognizable object that is altered or changed in some way; Non-Objective – an image that is not based anything recognizable; line, color and shape are often the emphasis. SUBJECT MATTER