DOING BUSINESS IN MYANMAR U Moe Kyaw Managing Director, Myanmar Marketing Research & Development Member, ASEAN Business Advisory Council.

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DOING BUSINESS IN MYANMAR U Moe Kyaw Managing Director, Myanmar Marketing Research & Development Member, ASEAN Business Advisory Council

ENORMOUS STRATEGIC POTENTIAL 28 TH MOST POPULATED 40 th LARGEST IN THE WORLD 2 ND LARGEST IN ASEAN LARGEST LAND MASS IN ASEAN SINGLE TIME ZONE

SOURCE: THE WORLD FACT BOOK 2012 CHINA INDIA BANGLADESH 1336M MYANMAR 55M LAOS THAILAND 1189M 7M 158M 67M CHINA INDIA BANGLADESH $11, 440B LAOS THAILAND $4, 515B $17B $285B $610B MYANMAR $83.8B 2, 730M 41% WORLD’S POPULATION US$17, 033B 21% WORLD’S GDP

EXPLOSIVE GROWTH ASEAN TRADE (BILLION USD) FOCUSING ON CHINA AND INDIA BASE 320% 1000% IMPORT 7.3 EXPORT 4.2 IMPORT 17.3 EXPORT 19.6 IMPORT EXPORT SOURCE: COMPILED FROM RIETI-TID 2010

KYAUKPYU ECONOMIC & TECHNOLOGICAL DEVELOPMENT ZONE CONCEPTUAL PLAN MYANMAR

MEET THE CONSUMER IN MYANMAR 51%44%30% 12%3% 4% have internet access 3.5 hours per week Top 5 categories (ad spend) Toothbrush /paste Coffee mix Shampoo/ conditioner Facial care Mobile