Marketing Plan March 2011 – March 2012 Submitted March 17, 2011 Prepared by: Ricarlo Williams-Winston Christina McCumber Kenneth Melton Robert Billings.

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Presentation transcript:

Marketing Plan March 2011 – March 2012 Submitted March 17, 2011 Prepared by: Ricarlo Williams-Winston Christina McCumber Kenneth Melton Robert Billings Luke Vanica Terrell Dixon

Current Market Situation Competitors ⌂Chandonnet Builders, LLC ⌂Mason Mike ⌂Handy Randy ⌂Chilcote Construction, LLC

Current Market Situation SWOT ⌂Strengths ⌂Weaknesses ⌂Opportunities ⌂Threats

Target Market Description Target and Secondary Markets ⌂Unlicensed vs. Licensed ⌂Target Market ⌂Secondary Market

Target Market Description Demographics ⌂Muskegon County ⌂Grand Haven ⌂Grand Rapids

Target Market Description Psychographic Features ⌂Established homeowners ⌂New homeowners

Market Objectives Unlicensed vs. Licensed ⌂Quantitative Bench Marks ⌂Measurement Methods ⌂Criteria for Success ⌂Sales Target Objectives

Advertising Marketing Mix Service Strategy Price Strategy Promotion Strategy

Advertising Objectives ⌂Get name out ⌂Find repeat buyers ⌂Word of mouth ⌂Offer mixed gender services ⌂Quality and price ⌂Branding

Advertising Plan Execution Copy Strategy Advertising Message Media Plan ⌂Unlicensed ⌂Licensed

Advertising Budget Quick view of this or something? ⌂Or do we want to put the whole chart?