Keyword Selection For The Short & Long Haul Presented By: Dave Davies, CEO Beanstalk SEO

Keyword Selection For The Short & Long Haul What We'll Cover: Keyword Research Tools Of The Trade Quick Competition Analysis Quickly assessing your chances Determining What To Do Doing It

Keyword Research The purpose of keyword research is NOT to ind the most high-traffic phrases you can think up. The purpose of keyword research is to find the phrases that will make you money. You need to consider how long you can survive without ROI to help determine your target order. You need to think about how much effort you're REALLY willing to put into a project. Let's consider a downhill mountain biking site (my personal hobby).

Downhill Mountain Biking The first thing to do is to think about the generic phrases you're going to want and then drill down from there. I'd begin with “mountain bike” and check the search volumes. I'd then search various parts, components, models and brands to determine their search volume levels. At the end of the day I'd gather together a list of about 15 generic phrases and about 50 to 60 less competitive phrases and start heading into the competition analysis side of things.

Tools Of The Trade Note: I'm purposely only displaying free tools. This webinar is meant for everyone. :) Firefox SEO Quake Google Keyword Tool Site Explorer

Quick Competition Analysis Here is what the competition for “mountain bike” looks like vs “full suspension mountain bike” mountain bike – 60,500 Full suspension mountain bikes - 1,000

Determining What To Do First you need to assess your ROI opportunities First you need to assess your timeframes Then you need to assess your resources Personal Note: I always go for fast profit to reinvest in further promotions. This can come at the expense of long term profit.

Doing It Now we've covered how to assess what to do – now you need to do it. This is where Site Explorer and your technical skills come in. You'll need to listen closely to the other great webinars coming up this weekend for more information on how to get the job done. :) or of course – read more of our SEO articles at:

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