Jorge Matesanz ZARA Marketing Plan. ZARA España SA Spanish clothing and accessories retailer Founded by Amancio Ortega in Galicia, Spain. It is the most.

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Presentation transcript:

Jorge Matesanz ZARA Marketing Plan

ZARA España SA Spanish clothing and accessories retailer Founded by Amancio Ortega in Galicia, Spain. It is the most important company in Spain Pretty famous in the whole world More than 1500 stores divided in 75 countries

Marketing goal How to be one of the cheapest firms, being at the TOP of the market.

The Marketing Plan Start with a more reasonable price and a limited quantity, and don’t mark down all that much. If Zara runs out of one item, they generally have another item available that is a close substitute.

Marketing Strategy If you like a particular black bomber jacket at Zara, then you should buy it because: (a) it will not be marked down and (b) if you wait then you will have to buy a different black jacket. -Either way, Zara gets the sale-

INNOVATION