FINAL EXAM REVIEW MKTG 201 Semester 1, 2010 Sandy Bennett.

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Presentation transcript:

FINAL EXAM REVIEW MKTG 201 Semester 1, 2010 Sandy Bennett

Contact Details Sandy Bennett Rm 408 (fourth floor) OGGB Extn Office Hours: Mon am or Wed pm(or by appointment)

Basic definitions Define “marketing”? Explain what is meant by “the Marketing mix”?

Reviewing the Product Life Cycle FactorIntroductionGrowthMaturityDecline Sales Profits No. of competitors Intensity of competition Marketing objectives

Services and branding See separate handout

Pricing approaches DEMAND COST PROFIT COMPETITION

Distribution TypeDirectIndirectDual Definition Example 1 Example 2 Example 3

Linking Buyer Behaviour & Distribution Problem Solving Product Class Critical Factors Distribution Intensity Routine Limited /Extended Extended

Comparing the Promotion Mix Elements PM ElementAdvertisingSales PromotionPublic Relations (esp. Publicity) Personal Selling Mass or personal? Paid for? Credible? Flexible?

Adapting the Marketing Mix across the PLC FactorIntroductionGrowthMaturityDecline Product Price Distribution Promotion Ad type