Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.

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Presentation transcript:

Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program Jahanzaib Yousaf10/29/20142

Understand the marketplace and customer needs Analyze marketplace: SWOT analysis PEST analysis Analyze customer needs & wants: Need analysis Jahanzaib Yousaf10/29/20143

Design a customer driven marketing strategy Select customers to serve: Segmentation Target marketing Select a value proposition: Differentiation Positioning Jahanzaib Yousaf10/29/20144

Develop an integrated marketing mix program Develop Product: Product decisions Branding Pricing: Pricing decisions Placement: Distribution channel decisions Promotions: Promotional mix decisions Jahanzaib Yousaf10/29/20145

Marketing Mix Jahanzaib Yousaf10/29/20146

Marketing Mix Extended Jahanzaib Yousaf10/29/20147

Develop an integrated marketing mix program Manage the marketing efforts: Build Customer relationships Build Customer Loyalty Marketing Controls Jahanzaib Yousaf10/29/20148