Licences for Europe WG 3: Public Broadcaster Perspective 4 March 2013, Helen Keefe Audiovisual and film heritage institutions

2 What is in the archive? 600,000 hours TV content Around two thirds complete programmes; also 100,000 hours sports footage; social documentary footage; clips… (Plus 350,000 hours radio programming, one of the world’s largest record collections, written archive documenting broadcasting history; stills…) Releasing a Public Service Archive: BBC Example Duty to maintain an archive representative of all we broadcast or distribute Our ambition: Transform the ability to search, discover and access the library of content that UK licence fees have created ‘Digital Public Space’ – access across digital platforms, wherever and whenever audiences are Curating and linking content in new ways Seamlessly linking broadcast and online Supporting wider public space

3 Est. £70 million deadweight admin costs to clear the archive A shift from low volume, high use to high volume, low use And from few to many platforms for first and secondary exploitation Volume of TV content -> volume of contributors per item -> volume of underlying rights holders per item (tens or hundreds: scripts, performances, directors’ rights, music, film clips, sound recordings, fine arts) Passage of time: Now digital, next… Who and Where…? Collective licensing? Identifying and cataloguing: what is of social, educational or cultural value? The whole and the parts The challenges of the copyright licensing framework… Evidence from the Archive trial 1,000 hours of archived programmes available online Est. 6,500 person hours checking material for rights implications

4 Ongoing cooperation and dialogue with rights holders and representatives: writers, educational use (ERA) Partnerships supporting the wider public space: No public service organisation that has amassed a large archive of value has the resources to get full value from them Partnerships create online environment where publicly-held cultural media and related media can be held, found, shared and amplified – technical platforms, metadata, cataloguing and curation Pan-industry initiatives to streamline licensing processes: Hooper Digital Copyright Exchange Current activities…

5 Annex 1a: Archive Rights Clearances: BBC-commissioned works BBC Commissioned Material Archive use on basis of: Individual clearance (under standard terms) Collective Agreement (no individual clearance) Collective Licensing Directors Actors Musicians Writers Live Music Performance Presenters Talks To create an effective licensing agreement the BBC needs the individual consent of 85,000 writers Actual basis for archive use

6 Annex 1b: Archive Rights Clearances: Underlying Rights Existing Material Archive use on basis of: Individual clearance (under standard terms) Collective Agreement (no individual clearance) Collective Licensing Musical works Commercial sound recordings Artwork Photographs Published Literary and Dramatic works Acquired Film Sequences Sports Sequences Grand rights works There are thousands of sports clips in the BBC archive individually licensed from the major sports bodies