turn strangers into customers, clients and referable partners, remember you want 13 ambassadors to be 100% referral based AttractConvertCloseDelight The goal is to get face to face with your client they don’t understand your value or how you can help them, they don’t know what they don’t know. Now that they Know, Like, Trust YOU at your word, your inter-office systems take over and you have to continue to WOW them This is the commitment stage where you have proven your skills, they trust you; you have integrity, commitment and proven your dedication to them. Now your after close system to takes over.

break down your Lifecycle Marketing- You recognize that people go through stages as they interact with you. At the beginning, during the transactions, at closing and after closing. Each stage requires different marketing actions. PreDuringAfter They don’t know you yet, or have not worked with you Attraction cycle, listing presentations, buyer referrals Doing business with you Got the listing, signed buyer agency, working with a FSBO or a expired client You’ve done business and they are sending referrals your way The resource they go to, engaging not annoying learn how to be referable,

If you confuse people, you loose people

1.MEET people where they are, and take them where they want to go. 2.You let them know you really care about what they care about 3.Remember your creditability is always on the line 4.Let go of insider jargon, speak words that everyone understands, everyday words, visual cues, keep it simple 5.Start with something that draws people in “What they have on their minds” Struggles, Hopes, Dreams 6.Make it easy for people to follow you, serve it up on a platter 7.Tie it all together, test drive your messaging on people outside of your business, not your family and friends. You will learn quickly if people are interested or not so interested, if they understand the message you or don’t follow what you are saying. Messaging is not something you learn and your done but continue to master daily Great Communicator's know how to communicate successfully

What do you need: Microsoft Power point Marketing System (lifecycle system of type, why, how, what, when) put pen to paper and then assign, delegate and implement Jing download it for free here: Images, photos, clip art (

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