Expansion Of Kellogg New products throughout the 1950’s -Kellogg's Corn Pops -Kellogg's Frosted Flakes -Kellogg's Honey Smack -Kellogg's Cocoa Krispie -Kellogg's Special K-new -Next 20 years brought new cereals -Froot Loops, Applejacks, Frosted Mini Wheat’s, Bran Buds, and Product 19, as well as pop tarts

New Locations The 1950’s meant national expansion into California and Tennessee, as well as internationally into Mexico and New Zealand. Company built advanced technology cereal plants in Battle Creek, London, and Ontario. Opened new plant in South Korea

Nutrition Growing interest in nutrition led to expanding nutrition information programs Published nutrition policy First cereal company to volunteer list of the amount of sugar in cereals on the side panel Science based groups affirmed importance of grain in diet, high fiber cereals.

Kellogg’s Goes Public Kellogg's first public offering was January 9, ,600 shares were offered at $23.75 per share. Approximately 4,000 investors took part. It has traded on the New York Stock Exchange under the ticker symbol K since March 20, 1959 Kellogg only offers one type of stock, common, to all investors