1 E-newsletters Paul Clarke Nonprofit Resource Center November 23, 2010
2 Four To e-News or Not Comparing Options Available How to Choose Tips for Use
3 To e-News … Reasons to: Looks professional Effective method Cost-effective Timely Builds relationships
4.. or Not Reasons not to: No purpose No time No list No one responsible
5 How to Choose Between Marketing Software or Online Services
6 Major Differences Reporting Features Software – few and basic Online – many and detailed
7 Major Differences Cost Software – one-time, ranges $179 to $985 Online – monthly price / fee based on addresses, etc, ranges $6.95 to $5000
8 Major Differences System Requirements Software – depends on your SMTP server Online – internet connection
9 Comparing Options Pricing Ease of Use Formatting Reporting Help & Support Tracking Personalization Segmentation Preview Archive
10 Ease of Use WYSIWYG (more or less) Templates! Stock photos & images Real-time support
11 Reporting Open & Click tracking Monitor list growth & attrition View campaign results
12 Comparison Chart
13 Comparison Chart
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15 GetResponse Trial Notes: Newsletter templates Custom template for $595 No stock images (except stamps) Auto-saves Can create ‘plain text’ from HTML
16 iContact Trial Notes: Well-designed templates Easy to edit Creating contact lists difficult No stock images
17 Mail Chimp Trial Notes: Aesthetically pleasing Free Downloadable analytics No stock photos Inflexible template designs* Difficulty using navigation links
18 Salsa Trial Notes: One-stop platform Intent to be customized No stock images Limited templates
19 Vertical Response Trial Notes: Can’t change background Limited fonts Stock images Saves as you advance
20 Constant Contact Notes: WYSIWYG 77 Newsletter templates Stock photos Creates plain text automatically
21 Overall Tips Think fast read Limit images Send frequently Know your audience Don’t send too often Make it personal
22 CAN-SPAM Act Violation of these rules is subject to fines up to $11,000 Legitimate services require clients to abide by the rules
23 Alternatives newsletter_tools.php Helping Nonprofits Make Smart Software Decisions
24 How to Decide Number of s / people Integration ability Fancy factor
25 Resources Comparison of Service Providers: A Guide for Nonprofits l-service-provider-comparison-report-2010 Network for Good’s: Seven Steps to Better Nonprofit fundraising-guide/