“Lights Off ! Awareness On !” 2009 ABU Radio Campaign on Climate Change Tokyo Broadcasting System Jun Ogawa

“Keep it simple” 3 Actions Action 1 Call upon listeners to turn off lights (power) Action 2 Approach local Landmark Action 3 Content Exchange Lights Off at CNR, Beijing

Global Issue needs action beyond the boarder On the summer solstice Not a simple appeal of saving energy An appeal of Solidarity to “ act & think together ” Promote Behavior Change

Global issue, Local problem  Content Exchange  FTP site at ABU  local language with a transcript  issues from local viewpoint 18 members 3 billion people

Thank You Turn your lights off and light up your awareness. Let ’ s think about the earth, nature, sustainable living, and our important future.