Title: "Cutting Out the Noise" Author: Phil Ware Publication Date: February 19, 2001 Share with Others Related Heartlight Resources Advanced Web Design the Heartlight Team

Session Overview Lightning Loads & Lightning Downloads Content Insertion Techniques Site Searchability The LYSTI ® Factor Lightning Loads & Lightning Downloads Content Insertion Techniques Site Searchability The LYSTI ® Factor Top <p align="center

Lightning-Fast Downloads Faster access increases expectation of faster downloads –Ruthless K-targets 42-52k max –Text vs. Graphical links text is faster –Fight content below the fold 2 page downs and your dead –Tables vs. Frames tables are generally quicker, don’t break as often and don’t run the back button & bookmarking Faster access increases expectation of faster downloads –Ruthless K-targets 42-52k max –Text vs. Graphical links text is faster –Fight content below the fold 2 page downs and your dead –Tables vs. Frames tables are generally quicker, don’t break as often and don’t run the back button & bookmarking Top <p align="center

Code & Image Optimization “Power” tools often means extra code Handcoding vs. Coders –Notepad, Wordpad, Text Editors –Bbedit & Homesite –Front Page, HoTMetal, GoLive, Dreamweaver Image Enhancers & Optimizers –Photoshop 5.5 –Paint Shop Pro –Fireworks –Freebies & others “Power” tools often means extra code Handcoding vs. Coders –Notepad, Wordpad, Text Editors –Bbedit & Homesite –Front Page, HoTMetal, GoLive, Dreamweaver Image Enhancers & Optimizers –Photoshop 5.5 –Paint Shop Pro –Fireworks –Freebies & others Top <p align="center

Content Insertion Techniques Meta Tags –Timing & crude slide shows –Searching Features –Quick identification Comment Tags –Easier navigation –SS Includes –JS Text Calls Framing vs. Pop Up Window Link (target=“new_window”) Meta Tags –Timing & crude slide shows –Searching Features –Quick identification Comment Tags –Easier navigation –SS Includes –JS Text Calls Framing vs. Pop Up Window Link (target=“new_window”) Top <p align="center

Site Search The Crucial Tool to Being Crucial Why? –Your usability (build internal links) –Your users control flow –Rescuing your archives Why? –Your usability (build internal links) –Your users control flow –Rescuing your archives Top <p align="center

LYSTI ® Top <p align="center The Ultimate Site Usability Testing Agent!