© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President1 AIPC Annual Conference 2007 Responding to Global Change -The Customer Perspective

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President2 What we manage Special-Interest  Exhibitions  Conferences  Workshops & Seminars with a particular focus on electronics and new technologies „Special-Interest“ meaning  A clear focus on one particular technology from all angles  Combination of exhibition and conference  Major aspect: verbal communication  Abundant networking opportunities

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President3 … What we manage Event size ranging typically between 5,000 to 80,000 sqm exhibition space 400 to 500conference attendees High percentage of international exhibitors and attendees Number of events at present: 10 per year, many ranking first in their field of industry Areas of growth  Current changes in automation technologies  New combination of factory automation and product automation

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President4 Requirements to venue Location – external infrastructure  Perfect transport connections: - public transport (local, rail, air), - short and direct ways to motorway/highway system  Sufficient parking facilities in walking distance (no shuttle bus service necessary)  Hotels of various categories nearby

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President5 Requirements to venue Internal infrastructure and technical settings  Direct connection between exhibition and conference facilities  Generally short ways  Exhibition facilities with at least 2,000 – 3,000 sqm gross - ideally sharing foyer with conference section - column-free - sufficient servicing connections for water, power etc. - several gates to speed up set-up and dismantling

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President6 … Requirements to venue … Internal infrastructure and technical settings  Flexible meeting room concept - big auditorium - 10 – 20 rooms for 50 – 150 people (depending on set-up style) - several rooms for 200 – 500 people (depending on set-up style) - larger rooms devidable into smaller sections as need be (separate audio system!)  Daylight + modern lighting system with blinds or curtains for individual dimming

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President7 … Requirements to venue … Internal infrastructure and technical settings  Basic technical equipment for meeting rooms as part of package, comprising at least - beamer and screen - audio system with mobile microphones - modern lectern - further equipment upon demand (also on last minute basis)  Built-in, generous central counter area - for separate registration of several attendee groups + sufficient storage space adjacent to counter area

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President8 … Requirements to venue … Internal infrastructure and technical settings  Office space for organiser close to everything  Central lounge options with meeting corners, tables and chairs, and electricity for the attendees to meet, talk or just an hour of individual work on the laptop  WiFi access throughout all facilities (sufficient capacity)  Appealing restaurant facilities for set menue events as well as buffet style catering  Signposting system for individual use

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President9 … Requirements to venue Venue services  One central contact for all questions – or at least close cooperation between venue staff responsible for exhibition or conference  Choice of various subcontractors (catering, stand construction, technical services…)  Availability of technical service staff outside 9 to 5 during set-up and dismantling  Flexibility for last minute technical orders such as water, power etc. (which many exhibitors tend to forget in advance)  Availibility of English-speaking service staff during show-time (technical equipment, catering...)

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President10 … Requirements to venue Rates, conditions & package offers  Competitive rates for meeting facilities and catering packages  compare: hotel venues offer comprehensive event options with meeting room hire included in a catering service package fee per attendee, cutting organizer production costs considerably  Packages for technical equipment of different levels for meeting rooms  No extra charge for use of infrastructure such as escalators, walk ways…  Option for last minute change or cancellation of non-needed meeting facilities

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President11 Venue selection – key factors Requirements 1 – 3Venue location within or near our target industry 4Necessary time slot available 5Meets demand in size and number of meeting facilities 6Direct connection between exhibition and conference 7Up-to-date facilities Absolute deal killer  Same topic covered in other event at venue

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President12 Multi-year agreements Our target To conclude basic multi-year agreement  Securing the necessary time-slot for several years  Excluding content competion  But: without fixing concrete space, meeting room requirements and additional services  Individual lease contracts covering the latter to be made every year according to actual needs as event develops

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President13 … Multi-year agreements Chances for a new center are if we  are looking for a new location  require more space than so far at hand  or face a change of rhythm with no suiting slots available

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President14 Information venue-wise What… Complete set of detailed information on the facilities, covering  Plan of exhibition center, showing location and size of halls and meeting room facilities as well as infrastucture details  Detailed floor and hall plans (outlining columns, technical features etc. for exhibition halls)  Detailed technical data covering capacities, size (length, width), clearance hights, number of gates, lifts, service connections available…

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President15 … Information venue-wise … What  Detailed price lists  Information on services and contractors … and how  As much as possible at venue website for download  otherwise as part of comprehensive information kit

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President16 Questions? Contact Thank you for your attention Mesago Messe Frankfurt GmbH Rotebuehlstr Stuttgart Germany Phone Fax