Marketing YOU … the Art of Marketing Yourself Marketing YOU … the Art of Marketing Yourself

The Brand

A brand is a thought or feeling, by a purchaser describing the experience related to doing business with a company or product.

Top Brands DisneyMcDonalds Coca Cola NikeKodak

The Disney Brand and, the Promise

The Walt Disney World® Resort is a magical passage into a world of fantasy and adventure. Here, we can wish upon a star, experience the impossible, and bring our dreams to life. Together, treasured friends, discover a wonderland that dazzles, delights, and renews through all the seasons of a lifetime.

Your Brand

Your Brand is a feeling or thought maintained by a person other than yourself.

Exercise: If you were an animal what would you be? Exercise:

OpennessRespectCourageHonestyOpennessRespectCourageHonesty Personal Brand Values IntegrityDiversityBalance

Exercise: Name 3 Values Exercise:

Need to Be: UniqueRelevantConsistent UniqueRelevantConsistent Strong Brand

Exercise: Develop Your Brand Exercise:

Be Committed. Your Brand is BEST When You Believe In It. Be Committed. Your Brand is BEST When You Believe In It.

Your Commercial

Once you know your brand, you can start developing your 30 second commercial.

Who Are You? What is Your Experience? What is Your Education? Who Are You? What is Your Experience? What is Your Education? 30 Second Commercial

Your Name? Where Do You Work? Where are You From? Your Name? Where Do You Work? Where are You From? Who You Are

Your Current Role? Your Past Role? Marketable Skills? Your Current Role? Your Past Role? Marketable Skills? Your Experience

The University of Texas San Antonio The University of Texas San Antonio Your Degree The University of Texas San Antonio The University of Texas San Antonio Your Degree Your Education

My name is Jeni Madsen. I am a graduate of the University of Texas at Austin where I received a BS in Advertising. Since graduation, I have been employed by the Walt Disney Company. Currently, I am a recruiter for the Walt Disney World College Program where I recruit for over 90 different lines of business. My previous experience, however, has been in Marketing/Promotions, Project Management and Sales which I believe makes me a well rounded individual. My career highlights include: Acquiring over $300,000 in free prizing Launching a $3 million tour Signing on over 50 new advertisers including; a $1,000,000 Charmin Account Performance Excellence Award Creative Conference Award Partners in Excellence Nomination I am a high performer that is driven to succeed. I am a positive and energetic team player that that excels in challenging and dynamic environments by seeking excellence. I am motivated by my goals, my team’s goals and, most importantly, the company’s goals. My name is Jeni Madsen. I am a graduate of the University of Texas at Austin where I received a BS in Advertising. Since graduation, I have been employed by the Walt Disney Company. Currently, I am a recruiter for the Walt Disney World College Program where I recruit for over 90 different lines of business. My previous experience, however, has been in Marketing/Promotions, Project Management and Sales which I believe makes me a well rounded individual. My career highlights include: Acquiring over $300,000 in free prizing Launching a $3 million tour Signing on over 50 new advertisers including; a $1,000,000 Charmin Account Performance Excellence Award Creative Conference Award Partners in Excellence Nomination I am a high performer that is driven to succeed. I am a positive and energetic team player that that excels in challenging and dynamic environments by seeking excellence. I am motivated by my goals, my team’s goals and, most importantly, the company’s goals. Example

Exercise: Create Your 30-Second Commercial Exercise: Create Your 30-Second Commercial

Your Pitch If you are prepared, networking and selling become second nature. Your Pitch If you are prepared, networking and selling become second nature.

Your Name Your 30-Sec Commerical Your Name Your Legacy Your Name Your 30-Sec Commerical Your Name Your Legacy Your Pitch

NetworkingNetworking

Who Knows You? …Work Your Plan Who Knows You? …Work Your Plan

Business Events Business Events Organizations Organizations Volunteering Volunteering Parties Parties….ANYWHERE! Business Events Business Events Organizations Organizations Volunteering Volunteering Parties Parties….ANYWHERE! Networking

Nametags Nametags Etiquette Etiquette Conversational Conversational The Relationship The Relationship Nametags Nametags Etiquette Etiquette Conversational Conversational The Relationship The Relationship Networking

Administrative Assistant Chance Encounter Job Interviews Cover Letters Use whenever you meet someone you would like to remember you. Administrative Assistant Chance Encounter Job Interviews Cover Letters Use whenever you meet someone you would like to remember you. Work Your Plan

Business Cards/Resume Disk Your Brand/Tag Line Keep It Simple Contact Info Business Cards/Resume Disk Your Brand/Tag Line Keep It Simple Contact Info Leaving Your Legacy

Define Your Values Define Your Brand Define 30 Second Commercial Create Your Legacy Attend Networking Events Define Your Values Define Your Brand Define 30 Second Commercial Create Your Legacy Attend Networking Events Review

REMEMBER It’s not who you know! It’s WHO KNOWS YOU! REMEMBER It’s not who you know! It’s WHO KNOWS YOU!

Good vs. Great Every encounter is a job interview Respond vs. Reacting Game Face You are only as good as your last task/project Know your value; Do not look to others to feel good about yourself/performance Write your own script, don’t be an extra in someone else’s movie Differentiate yourself – What do you do better than anyone else Good vs. Great Every encounter is a job interview Respond vs. Reacting Game Face You are only as good as your last task/project Know your value; Do not look to others to feel good about yourself/performance Write your own script, don’t be an extra in someone else’s movie Differentiate yourself – What do you do better than anyone else Once You Get The Job