Membership Survey Survey Prepared by Bristol Omnifacts Research Lunenburg Yacht Club February 2008

2 Research Methodology On November 22 nd, 2007 invitations to participate in the Lunenburg Yacht Club membership survey were sent to 227 club members. A total of 158 surveys were completed.

3 Summary Of Research Findings Vast majority (92%) of respondents rated LYC’s services and programs in 2007 as being either ‘better than’ (47%) or ‘about the same’ (45%) as previous years. The majority of the LYC offerings scored above 8 out of 10 in overall satisfaction. In terms of satisfaction levels with specific programs and services, members are the least satisfied with special events (BBQs / themed events), moorings and the Keelboat racing program. ( However these scored above 7 out of 10 ). Approximately one-third of respondents are very supportive of LYC acquiring additional property as part of the expansion of LYC. A little more than one-third of respondents are very supportive of LYC acquiring the Tanner property. Vast majority of respondents are very likely to continue their membership with LYC though the next three years.

4 Overall, how satisfied are you with…? - Mean Scores - OVERALL SATISFACTION LYC Services & Programs Overall, how satisfied are you with…? - Mean Scores -

5 Respondents who rated their overall level of satisfaction with BBQs and themed events as 7 or less were asked to provide a reason for their evaluation (n = 40). 20% of those who provided a rating of 7.8 or less mentioned the poor quality food during theme nights and 18% mentioned that prices for the same products vary from event to event / too expensive. LYC SERVICES & PROGRAMS – THEMED EVENTS

6 Respondents who rated their overall level of satisfaction with moorings as 7 or less were asked to provide a reason for their evaluation (n = 26). 27% of those who provided a rating of 7.6 or less said that moorings are too close and are possibly damaging yachts and 23% said that moorings are disorganized and mismanaged. LYC SERVICES & PROGRAMS – MOORINGS

7 Respondents who rated their overall level of satisfaction with the Keelboat Racing Program as 7.3 or less were asked to provide a reason for their evaluation. 29% of those mentioned that the program needs more boats / more members participating and 24% said that the handicapping system is unfair / it favours faster boats. LYC SERVICES & PROGRAMS – KEELBOAT RACING PROGRAM

8 Respondents were asked if there are any specific services or programs LYC should provide that they are not currently providing. Almost three-quarters of respondents said either ‘no’ (35%) or ‘don’t know’ (36%). Five respondents mentioned the need for adult learn to sail programs : –“ Some sort of adult intro-to-sailing program should be reinstituted, advertised and supported. It is vital for introducing new boaters to the club.” –“Adult learn to sail program – specifically aimed at women.” Five respondents mentioned the need for more available dockage : –“To attract new members, there should be made available more dockage.” –“Provide more space for visiting boats.” Four respondents mentioned the need for winter boat storage –“Winter boat storage for dinghy's at a reasonable cost.” LYC SERVICES & PROGRAMS

9 AGREE / DISAGREE STATEMENTS

10 AGREE / DISAGREE STATEMENTS Please indicate whether you completely agree, agree, disagree or completely disagree with the following statements about LYC. % agreeing

11 Top 2 = 30% Bottom 6 = 32% To what extent do you support acquiring additional property as part of the expansion of LYC? Using a 10-point scale where 1 is ‘Do Not Support At All’ and 10 is ‘ Completely Support’, members were asked to rate the extent to which they support acquiring additional property as part of the expansion of LYC. The average rating was 7.0. Almost one-third of respondents provided a rating between 1 and 6 – indicating a lack of support among some members. However, 30% are very supportive of LYC acquiring additional property. It is also important to point out that 16% said ‘don’t know’. ACQUIRING ADDITIONAL PROPERTY – Level of Support

12 Top 2 = 36% Bottom 6 = 31% Assuming that a business case is developed for the purchase of the Tanner property, to what extent do you support LYC acquiring this property? Using the same 10-point scale, members were asked to rate the extent to which they support LYC purchasing the Tanner property. The average rating was 7.2. Almost one-third of respondents provided a rating between 1 and 6 – indicating a lack of support among some members. However, 36% are very supportive of LYC acquiring the Tanner property. ACQUIRING THE TANNER PROPERTY – Level of Support

13 NATIONAL, REGIONAL & LOCAL REGATTAS - Junior The majority of respondents (72%) would like to see LYC host ‘more’ (43%) or ‘ about the same number ’ (29%) of Junior (dinghy) Regattas (National, Regional and Local) over the next five years. A small number (2%) would like to see LYC host ‘less’. About one-quarter said ‘don’t know’. Over the next five years would you like to see LYC host more, less or about the same number of Junior (dinghy) Regattas?

14 NATIONAL, REGIONAL & LOCAL REGATTAS Senior Keelboat The majority of respondents (70%) would like to see LYC host ‘more’ (39%) or ‘ about the same number’ (31%) of Senior (Keelboat) Regattas (National, Regional and Local) over the next five years. A small number (3%) would like to see LYC host ‘less’. About one-quarter said ‘don’t know’. Over the next five years would you like to see LYC host more, less or about the same number of Senior (Keelboat) Regattas?

15 EXPANSION AND DEVLOPMENT - Services & Programs Respondents were asked to indicate whether or not they would like to see LYC expand and develop various programs and services over the next five years. The majority of respondents would like to see LYC expand and develop its: i) parking area, ii) boating facilities, iii) senior sail training programs and iv) junior sail training programs. Over the next five years would you like to see LYC expand and develop its…?

16 EXPANSION AND DEVLOPMENT Services & Programs About one-half of respondents would like to see LYC expand and develop its: i) moorings, ii) food service offerings and iii) winter boat storage. Thirty-six percent said that they would not like to see LYC expand and develop its food service offerings. Over the next five years would you like to see LYC expand and develop its…?

17 Top 2 = 80% Bottom 6 = 11% What is the likelihood that you will continue your membership with LYC…? CONTINUING MEMBERSHIP For Next Three Years Using the same 10-point scale, members were asked to indicate how likely they are to continue their membership with LYC for the next three years. The average rating was 9.2. The majority of respondents (80%) provided a rating of 9 or 10 – indicating that most of the members surveyed are very likely to continue their membership for the next three years..

18 RESPONDENT PROFILE Fifty-five percent of respondents have been a member of LYC for 6 years or more. How long have you been a member of LYC?

19 RESPONDENT PROFILE Membership Category More than 2/3 of the research participants classified as being Senior or Life members.

20 RESPONDENT PROFILE Age A small proportion of survey respondents under 35 years of age. Eighty-six percent 45 years of age and older.

21 RESPONDENT PROFILE Marital Status

22 RESPONDENT PROFILE Place Of Residence Part-time residents reside on average, approximately four months of the year in Lunenburg.