PREP Workshop #1: Communicating your Research Story Presented by: Emily Ng

The North Shore LIJ Health System adheres to the ACCME’s new Standards for Commercial Support. Any individuals in a position to control the content of a CME activity, including faculty, planners, and managers, are required to disclose all financial relationships with commercial interests. All identified potential conflicts of interest are thoroughly vetted by the North Shore-LIJ for fair balance and scientific objectivity and to ensure appropriateness of patient care recommendations. Course Director and Course Planner, Kevin Tracey, MD and Tina Chuck, MPH have nothing to disclose. Emily Ng has nothing to disclose. CME Disclosure Statement

STORIES?? STORYTELLING?? Storytelling is the conveying of events in words and images Stories have been shared in every culture as a means of education, entertainment, cultural preservation, and instilling moral values

THE BENEFITS OF STORYTELLING Storytelling creates context and plants ideas in our heads we can act on Stories help us make sense of the world – they educate, inspire action and build rapport FACTSSTORIES

ELEMENTS OF GOOD STORYTELLING Concise and compelling Evocative imagery and language Relatable (know your audience), realistic/truthful, relevant and purposeful A call to action or resolution

PRESENTING YOUR STORY Appearance, pose and body language, hands

PRESENTING YOUR STORY Focus on the audience; eye contact, work the room

PRESENTING YOUR STORY Voice and volume

PRESENTING YOUR STORY Speed

PRESENTING YOUR STORY Confidence, energy and enthusiasm; show your personality

PRESENTING YOUR STORY Appearance, pose and body language, hands Focus on the audience; eye contact, work the room Voice and volume Speed – slow down Confidence, energy and enthusiasm; show your personality World Champion of Public Speaking Craig Valentine:

TALKING TO THE MEDIA A media interview is an opportunity to deliver your story to an audience – a reporter is a conduit to your audience Take control and project confidence Develop key messages Bridge Stay positive, avoid repeating reporter’s language/negatives

TALKING TO THE MEDIA You are a spokesperson for the Feinstein Institute and health system overall Don’t forget to mention your role and institution – you want to get credit for your work and perspective If the media contacts you, contact me: Emily Ng

TALKING TO THE MEDIA (IF THERE IS TIME)

QUESTIONS? Emily Ng