Kagoshima University© 2008, Jay A. SmithPage 1 Lesson 11 Elevator Pitches & Other Presentations

Kagoshima University© 2008, Jay A. SmithPage 2 Today’s Class  Overview of individual meetings & suggestions  Elevator pitches  More about presentations

Kagoshima University© 2008, Jay A. SmithPage 3 Common Challenges  Particles (a, an, the, _ (nothing)) owl.english.purdue.edu esl.about.com  Word choice, usage, vocabulary Concept map Web-of-words (prefixes, suffixes)

Kagoshima University© 2008, Jay A. SmithPage 4 Concept Map  Chart other words in relationship to original key word Categories, properties, examples..  Example starting word: nail

Kagoshima University© 2008, Jay A. SmithPage 5 Web of Words  Create list of words using same prefix or suffix  Example starting word: thermometer

Kagoshima University© 2008, Jay A. SmithPage 6 Speaking Practice: Lets Act

Kagoshima University© 2008, Jay A. SmithPage 7 Let’s Pitch

Kagoshima University© 2008, Jay A. SmithPage 8 Your 4 Part Elevator Pitch (plus you) 0. Introduce yourself & organization 1. Current Situation 2. Complication or Problem with current situation 3. Your research or business solution/idea 4. The potential impact

Kagoshima University© 2008, Jay A. SmithPage 9 7 Minute Presentations (January)  Choose Business Idea or Science/Research to someone who may give you some money for your business or research  Add detail/background/support to your elevator pitch Powerpoint  Or Poster  Plus 3 minutes for Q&A

Kagoshima University© 2008, Jay A. SmithPage 10 Expand your Elevator Pitch  Who am I?  What is my company/product?  What problem does it solve?  How are we different?  Why should you care

Kagoshima University© 2008, Jay A. SmithPage 11 Business Presentations  Opportunity/problem to be solved  Target market/customer  Product/service to be created Value being created Why it is better than competition  Business model (how firm will make money)  Key people/backgrounds  Resources needed – forecast, timeline

Kagoshima University© 2008, Jay A. SmithPage 12 How to Make a Great Pitch  Guy Kawasaki 8EQPpA4DM&feature=related

Kagoshima University© 2008, Jay A. SmithPage 13 Scientific Presentations  Science Talk  s/documents/ see links in middle of page s/documents/  Poster Session ci/cpurrin1/posteradvice.htm ci/cpurrin1/posteradvice.htm

Kagoshima University© 2008, Jay A. SmithPage 14 Other Great Presentation Sits   (Berkeley Center for Information Technology Research in the Interest of Society)  Guy Kawasaki Rule Age/font size algorithm Top 10 format  VC ticing-art-of-pitchcraft.html ticing-art-of-pitchcraft.html

Kagoshima University© 2008, Jay A. SmithPage 15 Homework  Practice reading English …out loud too  Watch the NIH video  Decide on your presentation topic  Simple outline List 10 most important things Organize them

Kagoshima University© 2008, Jay A. SmithPage 16 Class 12  Elevator Pitches (continued)  Presentation Outlines

Kagoshima University© 2008, Jay A. SmithPage 17 Homework  Practice reading English …out loud too Interesting topical reading  Design/creative, engineering/industry, biology Out loud script reading  Watch the NIH video  Decide on your presentation topic  Simple outline List 10 most important things Organize them

Kagoshima University© 2008, Jay A. SmithPage 18 Your 4 Part Elevator Pitch 1. Current Situation in business/research area 2. Complication, Problem, Need with current situation 3. Your research or business solution/idea 4. The potential impact

Kagoshima University© 2008, Jay A. SmithPage 19 Elevator Pitch Example Dyson’s new washing machine: Washing machine design has not developed for several decades, and current technology is ineffective and inefficient. More and more consumers are time-constrained and demand a fast wash, without losing cleanliness and efficiency. This revolutionary product design, with the ‘Contrarotator’ twin drum technology, manipulates and flexes the clothes in a unique way to release dirt more effectively. This results in a cleaner, faster and more efficient wash for the busy and environmentally aware household.

Kagoshima University© 2008, Jay A. SmithPage 20 Example - Dyson’s new washing machine: Situation Washing machine design has not developed for several decades, and current technology is ineffective and inefficient. Complication/Problem/Need: More and more consumers are time-constrained and demand a fast wash, without losing cleanliness and efficiency. Solution This revolutionary product design, with the ‘Contrarotator’ twin drum technology, manipulates and flexes the clothes in a unique way to release dirt more effectively. Impact: This results in a cleaner, faster and more efficient wash for the busy and environmentally aware household.

Kagoshima University© 2008, Jay A. SmithPage 21 Pitch Warm-UP  Any volunteers?  Pair up for 3 minutes practice Pitch = 1 min. max

Kagoshima University© 2008, Jay A. SmithPage 22 Homework for 12/10 Decide on your presentation topic List 10 most important things Organize them to make simple outline (in Word, Powerpoint, Excel)  We will review several in class  More One on one sessions  Please to me by 12/9

Kagoshima University© 2008, Jay A. SmithPage 23 Your 4 Part Elevator Pitch (in 5 parts) 0. Introduce yourself & organization …ADD A HEADLINE: ……. 1. Current Situation in business/research area 2. Complication or Problem with current situation 3. Your research or business solution/idea 4. The potential impact

Kagoshima University© 2008, Jay A. SmithPage 24 Office Hour: Ｔｕｅｓ： 13:30-15:00 VBL 2F 電話 Class Schedule (Revised A) 5/28 ( 水 )12:50-14:20 ① Intro/ Self-Introductions 6/4 ( 水 )12:50-14:20 ② Getting Your Point Across 6/11 ( 水 )12:50-14:20 ③ Casual Business Conversations 6/18 ( 水 )12:50-14:20 ④ Understanding Business News 6/25 ( 水 )12:50-14:20 ⑤ PR & Marketing Communication 7/2 ( 水 )12:50-14:20 ⑥ Professional Correspondence 7/9 ( 水 )12:50-14:20 ⑦ Science & Technology Writing 7/16 ( 水 )12:50-14:20 ⑧ Working With New Media 10/8 ( 水 )12:50-14:20 ⑨ Public Speaking 11/19( 水 )12:50-14:20 ⑩ Elevator Pitches 11/26( 水 )12:50-14:20 ⑪ Business/Tech Presentations 12/3 ( 水 )12:50-14:20 ⑫ Initial Student Presentation Outline 12/10( 水 )12:50-14:20 ⑬ Business Plan/Tech/Poster Workshop 1/14 ( 水 )12:50-14:20 ⑭ Final Plan/Tech/Poster Presentation 1/21 ( 水 )12:50-14:20 ⑮ Final Plan/Poster Presentation (continued) 1/28( 水 ) Final Report Due 12/5? 12/12? Cocktail Party Exercise

Kagoshima University© 2008, Jay A. SmithPage 25 7 Minute Presentations (January)  Choose Business Idea or Science/Research to someone who may give you some money for your business or research  Add detail/background/support to your elevator pitch Powerpoint  Or Poster  Plus 3 minutes for Q&A

Kagoshima University© 2008, Jay A. SmithPage 26 Presentation Types  Business Presentation rule.html  Science Talk see links in middle of page  Poster Session dvice.htm dvice.htm

Kagoshima University© 2008, Jay A. SmithPage 27 Kawasaki  1 minute to explain/introduce/catch  Answer “so what”  Know your audience

Kagoshima University© 2008, Jay A. SmithPage 28 Kawasaki 10 business presentation slides 1. Title & Mission phrase 2. (Situation &) Problem 3. Solution 4. Business Model (how to make money) 5. Magic (technology, approach) 6. Marketing & sales 7. Competition 8. Management Teach 9. Financials 10. Current Status, Future Timeline