Course Title. Greg Grunberg – Actor, Musician and Yowza!! co-creator Scott Robertson – NAMM.

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Presentation transcript:

Course Title

Greg Grunberg – Actor, Musician and Yowza!! co-creator Scott Robertson – NAMM

What is Geo-Targeted Marketing?

Geo-Targeted Marketing is about communicating with people who are in close proximity to your store and probably already shopping.

It’s about mobile…

Geo-Location What’s out there? Yowza!! Groupon Facebook Places Foursquare

Yowza!! Benefits Target your deals to shoppers who are near your store and looking to spend money Push Notifications tell your customers whenever you've added a new coupon You're in full control of your offers, including expiration date, usage limits, and more

Yowza!! Benefits No lead time, no production time. Once your offer is approved, it goes live Advanced analytics let you determine which offers are working and which aren't No paper or ink means that Yowza!! is environmentally friendly

How do you personalize offers? Examples of what to do Examples of what NOT to do

Discussion Q uestions?

Discussion F inal T houghts

Here are three takeaways from Reaching Out with the Right Technology presented by Danny Rocks, featuring Greg Grunberg and Scott Robertson. Bring these ideas to back to your business and see what results you generate! Takeaway 1: More consumers are shopping with their mobile devices than ever before – this is your opportunity! Takeaway 2: When looking at your store’s marketing, consider geo-location as part of your mix Takeaway 3: Try an ad on Yowza!! or another geo-location service and measure the results Top Three Takeaways

Thanks for your time! Enjoy the 2011 NAMM Show!