Mobile Multimedia for business VMA 2001

OrangeMIB – VMA Orange and Mobile Multimedia : already 18 months ! Mobile Internet for Business Mobile Intranet for Business Mobile Information for Business

OrangeMIB – VMA Communication streams within the enterprise Corporate Information System Orange Business Solution CustomersPartners Employees B to C B to E B to B Intranet ExtranetM-Commerce

OrangeMIB – VMA Usages vs applications Level of integration in the processes - + Perceived value - + Pro Contents Internal News Intranet Collect of info Store & forward mail Trade Info Mail Box Oleane, Wanadoo Directory Corporate messaging Lotus, Exchange, … Groupware Lotus, Exchange, … Vertical apps In ASP mode Intranet Dispatch of info

OrangeMIB – VMA Corporate Mobile Multimedia services by Orange Customers expectations Applications/contents Network devices Packages (device + network + access + apps) Tailored offers (network services -SMS, CSD, GPRS, UMTS - and ASP mode applications) Applications offers in trade marketing with partners (Partners Programme) QoS Customer Care End-to-end services from the mobile device to the application service :  including the interconnection to VPN  adapted to mobile technologies evolution (GSM, GPRS, UMTS, WLAN) Via « ready to use » handsets / devices To applications/contents hosted or not in the customer’s intranet The Orange answer

OrangeMIB – VMA Tailor-made services WISP Orange MIB ASP Orange MIB Orange network (GSM, GPRS, SMS, UMTS) Secured link (VPN) Orange MIB APN Dedicated APN Portal Orange MIB Corporate Intranet GW Secured link (VPN) Tailor-made services are based on : >Network solutions including trafic and access >To which value added services (applications, security, …) may be added on

OrangeMIB – VMA Tailor-made services Handsets : >Orange guarantees a selection of handsets certified to be compatible with the Orange services Trafic and management & billing tools : >A range of flat rates adapted to corporate fleets and to various intensities of usage Two access offers : >The dedicated APN enables a direct and secured interconnection to the corporate intranet >The Orange MIB WISP enables a secured access to the corporate enterprise :  simplified management of multi-terminal environment (unique set of handset parameters, gateway WAP et WEB)  multi-networks compatibilty (GSM, SMS, GPRS, UMTS, WLAN...)  enhanced access with Web boosters  enrichment of applications (location, SMS notification). Bricks of applications : >Orange develops a large range of value added services from integration of horizontal ( , PIM, …) or sectoriel applications to the supplying of tailor- made middleware platform

OrangeMIB – VMA Mobile Multimedia vs Internet /Intranet Relatively weak throughputs (30 kbits GPRS, kbits UMTS) New communicating devices (PDA, smartphone) Push services (SMS, MMS) Always-on services and pricing on a packet basis AIMED TO new usages WITH new devices, not only Laptop AND a complementarity with nomadic offers in the fixed