Using Twitter for Small Business NASLA Presentation February 8th 2012 Mike Bindrup www.mikebindrup.com.

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Presentation transcript:

Using Twitter for Small Business NASLA Presentation February 8th 2012 Mike Bindrup

Nevada Small Business Development Center  Part of Nationwide SBDC Network  Statewide Resource for Small Business  No-Cost Confidential Business Advising  Low-Cost Workshops and Training UNLV NSBDC OFFICE (702) nsbdc.unlv.edu

Who is this Bindrup Guy Anyway?

I Know We Just Met… But, I Come Bearing Gifts  Downloadable Copy of This Presentation  Social Media Marketing Plan Template  Twitter eBook

Why Should I Use Twitter?

I Already Use:

Takes Too Much Time

Who Cares About what I Do?

I Have Important work to Do!

It Frustrates Me

I Would Rather…

Why Use Twitter for Business?  Rapid Sharing of Information  Gather Market Intelligence and Insights  Build Relationships with the Right People  Stakeholders  Shareholders  Future Customers  Colleagues  Become Part of the Conversation that is Happening

What is Twitter?  Twitter is an information network (Microblog). Millions of people, and businesses use it to discover and share new information.  140 characters  Subscribers Opt-in  Fast, Easy to Read, Public, Mobile (SMS)  Real-Time Communication

History of Twitter "...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was." – Jack Dorsey Jack Dorsey

The Power of the Blue Bird

Twitter Interface

Twitter Basics

Anatomy of a Tweet

Best Practices

Questions

Don’t Forget Your Gifts  Downloadable Copy of This Presentation  Social Media Marketing Plan Template  Twitter eBook