ONS Data Visualisation Rob ONS Data Visualisation Centre 1

Statistics - the Official Perspective “The people I care about even more [than official users] are the citizen users. At the moment, the citizen user is essentially held away from all this data by the difficulty of access, so one of the things I will argue for very strongly is a new prioritisation for all forms of communication.” Andrew Dilnot CBE Chair UK Statistics Authority 2

1 st Release – 16 th July 2012 Household and population estimates Individual age/sex band – national 5 year age/sex - subnational ? Rich, engaging content 3

2 nd Release – 11 th December 2012 Univariate data for a range of topics Initially Local Authority level Extending to lower level geography 4

The Products 5

The Products (continued) 6

The Products (continued) 7

Media Syndication 8

9 Media Syndication (cont)

Syndication metrics 1 st release Pageviews by site, week beginning 16 th July ,00050,00075,000100,000125, % viewed via ‘100 years’ animation data comparator ONS Telegraph Guardian BBC 10

Twitter - feedback 11

Twitter (continued) 12

Data Visualisation in ONS Where is it going? Story-telling Personalisation Social Gamification? 13

What can we learn? 14