Adviser 黃光渠教授 Group Member 呂孟原 黃亮勻 杜拉蒙 American Multinational Telecommunications Corporation

Outline Introduction Background Mission and Vision Services Competitors and Acquisitions Competition IFE EFE References

AT&T Is Currently The Largest Telephone Provider In The U.S. And The Second Largest Company For Wireless Mobile Communications. In 2009, AT&T Was Ranked Number One As The World’s Most Admired Company In Fortune Magazines List. IntroductionIntroduction

Can Be Dated As Far Back As 1885 When It Was Created To Expand And Operate The Long Distance Telephone Networks In The U.S. That Were Created By Alexander Bell. AT&T Pioneered Their Way Through Early Telecommunications, First With The Invention Of The Phone Then With The First T.V. And Radio Transmission. At &t’s Biggest Accomplishment Came In 1962 With The Help Of NASA, When AT&T Placed The First Commercial Satellite In Space. BackgroundBackground

In 1913, the government established the Kingsbury Commitment, that said AT&T could act as a monopoly to provide universal service. This commitment was overturned in 1982, which resulted in the AT&T’s break up into seven smaller divisions. As the new AT&T began, they changed their concentration to their networks for wireless communications and broadband. BackgroundBackground

"We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process." Mission and Vision

U- Verse Home Phone Wireless Digital TV Bundles InternetServicesServices Wireless Digital TV Bundles U- Verse Home Phone

COMPETITORS Verizon (Land Lines, TV, Wireless, Internet) Sprint (Wireless) T-Mobile (Wireless) Metro PCS (Wireless) ACQUISITIONS Bellsouth Cingular Wireless Note: AT & T Is The Largest Telecommunication Provider, Ranking In At Number 7 With Fortune 500 Competitors and Acquisitions

CompetitionCompetition

Coverage Maps

IFE Internal factors evaluationWeightRatingWeighted score Internal strengths Wide service coverage in America Low churn rate (1.35%) Large customer base G (LTE) offers high speed service Increasing wireline data service revenue(7.6% in 2012) Upgrade equipment of wireline data service Increasing liquidity and capital resources Increasing long term debt Internal weakness Decreasing ARPU (1.6% in 2012) Higher service charge Total weighted score1 3.14

EFE External factors evaluationWeightRatingWeighted score Opportunities Increasing wireless service market Globalization of telecommunication Interest rates decline in America securities markets Oversea investment in Europe Threats Decreasing wireline voice market0.151 Economic environment will be worse More competitors in telecommunication market Changes in interest rates and foreign currency exchange rates 0.11 Increasing cost for litigation and government investgation Changes in technology increases competition and capital costs Total weighted score1 2.59

References At&t (2013) ‧ annual report 2012 ‧ ‧ from:

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