English 9 Periods 3 & 4 April 24 & 25, 2014 Health Brochure

DO NOW (5 mins) Respond to the following prompt: “The body is a sacred garment.” by Martha Graham Copy the quote and write 50 words.

Objective: Students will write a health brochure that explains a course of action or treatment such as, how to have good dental health. Standard CCSS Writing Use technology to produce and publish a document that they will share with others.

Health Brochure Example: Front panel. Start with a picture.

Give your brochure a title and a catchy phrase:  Sun 101  Shield the skin you're in.

Give your audience the facts: The Facts about Sun Damage Too much sun exposure can cause skin damage and even skin cancer. The number of skin cancer cases is increasing worldwide.

Tell the audience how they can fix it:  What You Can Do  Stay out of the sun during the middle of the day, which is when it is strongest. Remember that you still need sun protection on cloudy days or when you are by water.  Choose a sunscreen with a sun protection factor (SPF) of 15 or higher. Apply it anywhere the sun might touch you, even the tips of your ears.  Reapply every hour or so or after swimming or sweating.  Wear protective clothing, such as broad-brimmed hats and long sleeves or pants.  Wear sunglasses to protect your eyes. Be sure they protect against ultraviolet (UV) rays.  Avoid using tanning beds—they also damage skin.  (END OF FRONT PANEL)

Back Panel: Overcome Objections Myths about Sun Protection "I don't burn, I tan." Either a sunburn or suntan is a sign of sun damage. A suntan is really your skin's attempt to protect itself from the sun. "My skin is dark, so I'm not at risk." People of every skin color can get skin cancer. However, people who have light skin or who spend lots of time outdoors are at greatest risk. "I'm safe because I always wear sunscreen at the beach." Wearing sunscreen helps, but it is not a guarantee against skin damage or skin cancer. Put on sunscreen anytime you are outdoors for more than 15 minutes—on cloudy or cool days.

End by showing the reader where he or she can get more information or help: For a free skin cancer screening, please visit: Fairfield Health Stop 6500 N. State St. (323) Appointments available 10:00 A.M.–2:00 P.M. Thursday–Saturday

Quick questions: Format List three examples of reader- friendly formatting techniques in this brochure. What makes them reader-friendly?

Organized Information How is the information in the brochure organized? Is this organization effective? Explain Accurate Information Highlight an example of accurate information in the brochure. How does this information add to the brochure's effectiveness?

Anticipating Questions What information do readers most need to know if they have sun damage? How does the writer present this information?

Purpose and Audience Planning Chart to Specify Audience Choose your idea: sun damage Why have I chosen this particular health issue? Example: People don’t realize how damaging the sun can be. I’m going to create a brochure about sun safety so people can protect themselves but still enjoy time outdoors. Plan using graphic organizers:

Purpose and Audience Planning Chart:  What audience am I trying to reach in my brochure? Families? Teens?  I’m going to try to reach kids like me who might not give much thought to sun protection.

Purpose and Audience Planning Chart What details might appeal to this audience? Pointing out myths about sun protection, such as a suntan is healthy, is likely to surprise some teens. Giving some easy-to-follow tips for sun protection will really appeal to this group.

 What image to I want to convey?  I want my brochure to come across as helpful but not boring or too technical. I think photographs and lively design elements might make it seem interesting and my audience to read and follow it.