1 Los Angeles Convention Center Social Media & In-Venue Opportunities Monday, August 30, 2010 Presented by: Teri Thompson President, Rocky Peak Enterprises, LLC Sales Rep, Ask Interactive Media Adjunct Professor, Social Media, Woodbury University LinkedIn.com/tothompson

ASK Interactive TV Virtual Concierge LACC Advertising & Sales Opportunity 2

ASK Interactive.TV Autonomous Sales Kiosk Established film industry special effects company Interactive screens and FX for “Transformers”, “Ironman”, “Spiderman” 2008 moved from Burbank, CA to Wichita, KS 3

Self-service technology popping up everywhere! Wichita Eagle, Sun Aug 29, 2010: “Consumers accustomed to using self-service kiosks to withdraw cash, pay for groceries and check in for flights are finding do-it-yourself computer stations in new and sometimes unexpected places. Doctors' offices are using self-service stations to check in patients. At hotels, guests can check in or even buy accessories such as bathing suits. Movie tickets, cruise line boarding passes and DVD movie rentals Customers are used to having more control, and for the most part, they're loving it, say trend researchers. Forrester Research, a leader in tracking technology trends, reported 61 percent of U.S. adults who are active online want to scan and pay for purchases using self-checkout options, and 74 percent who have used kiosks say it is useful. BuzzBack Market Research, which managed a survey for its client NCR, said 81 percent of North Americans surveyed were more likely to choose retailers that let them use self-service options. Read more: popping.html#none#ixzz0y3tyiqtEhttp:// popping.html#none#ixzz0y3tyiqtE 4

ASK Interactive.TV 10 buttons on screen – One or more for client Advertising revenue Brand engagement, interaction 2:40 minute loop » Presence » Avatar interaction » Game play 5

ASK Interactive.TV Costs: 3 MONTH Test - Client $3,000 Initial Installation per unit $2,875 Initial Design integration for Client $5,875 Total $2,500 Optional updates for Client 6

ASK Interactive.TV Costs: 3 Months $5,875 6 Month $5,550 One year $5,375 $2,500 Optional updates for Client 7

ASK Interactive.TV REVENUE GENERATING OPPORTUNITY Each button $2,500 creative development and system integration. Charge to advertiser: $3,500 Example: One week event - 5 buttons Button 1 - LACC Buttons 4 - Advertisers ( mark up $1K) 4 Advertiser X $1,000 = $4,000 per/wk One month = $16, One year = $192,

ASK Interactive.TV REVENUE GENERATING OPPORTUNITY Brings in ad dollars Virtual Concierge reduces staff costs 9

10 Thank You Teri Thompson Rocky Peak Enterprises, LLC LinkedIn.com/tothompson Twitter.com/terithompson1.com/terithompson1