Engaging the Community for Wider Action on Sustainability First 2 years: a focus on the engineered solutions for energy conservation – approaching $3.7 million annual savings Additional priority: the community solutions Individual actions that make a difference for energy conservation A need to engage the entire MIT community in their “place” Build awareness, inform, enable, and empower individuals

Where Did We Start? Our current strategy was developed through a WTT sub-committee with Sherwin Greenblatt, staff, and students Expanded on student research and projects underway Community-based social marketing (CBSM) approaches Activities guided by a follow-on, ad-hoc subcommittee of staff and students A focus on placed-based activation (offices, labs, dorms) Tapping into existing networks  EHS Reps, Recycling Ambassadors, DormCom Creating and empowering new networks

Build A Brand and General Awareness Demonstrate MIT is walking the talk as we ask individuals to take action Branding Across Campus

Create awareness in the community that “everyone has a role to play”

Establish a peer-to-peer network to model and enable best practices

Inform and activate Green Ambassadors

Starting to see independent initiatives

Our behavior-focused efforts enriched by student research  Print Smarter – Athena Clusters  Revolving Door Assessment and Messaging  Fume Hood Performance Feedback  Lights Out  Dorm Electricity Competition  Dorm web-based energy meters Continued experimentation and exploration is essential  Large impact measures – UROP getting underway  Sensible Cities – activities in our own campus buildings  Dorm Electricity Competition v2.0  Robust measurement and verification protocols become crucial Research & experimentation is key

Need better understanding of magnitude of behavior-based opportunities Need for measuring & communicating impacts and outcomes to stakeholders Keeping our community engaged Monetizing behavior-based savings for NSTAR  M&V protocols: start with fume hoods? PC power management? Dorm behavior? What else? What’s next?

Supplemental slides

Green Ambassador Survey: 30% response rate  69% of Green Ambassadors are familiar or very familiar with mission  100% familiar with top actions promoted by program  94% have TAKEN ACTION in their office, lab, or dorm  80% are PROMOTING priority actions to others by leading by example, postering, speaking to peers, providing information, etc.  But over 50% are not looking at on-line resources provided What do WE want? workshops, monthly tips, blog, listserve, socials – sharing of information! Are We Having An Impact?

A Few Priority Community Actions Flip The Switch  32% of our electricity used for lighting – but research shows some spaces unoccupied 30-55% of the time while lights on Power I.T. Down  Up to $800,000 can be saved annually if we used power management features on our 20,000 MIT personal computers Shut the Sash  Lab fume hoods use more energy than 2 single family homes! MIT has over 1,000  Awareness program demonstrated sash height reductions of over 25%. $1,000,000/yr opportunity if adopted widely across campus Resolve to Revolve  On average 8x as much air is exchanged when a swing door is opened vs. a revolving door: if all used revolving doors at E25: $7,500 saved